Senior Video Editor

About True Hope Foundation

True Hope Foundation is a social impact organization working across causes including medical emergencies, disaster relief, animal welfare, education, disability support, temples, and humanitarian aid.

Through powerful digital campaigns and emotional storytelling, we connect genuine causes with donors across India and internationally. Our video content plays a major role in communicating real stories, building donor trust, and generating funds for people and communities in need.

We are looking for an experienced Senior Video Editor who can transform raw footage, interviews, rescue stories, medical cases, and disaster-relief updates into emotionally powerful and high-performing fundraising videos.

Role Overview

The Senior Video Editor will be responsible for leading the post-production process for True Hope Foundation's digital fundraising campaigns.

The ideal candidate should have 7–8+ years of professional video editing experience, exceptional storytelling ability, strong understanding of social media content, and the ability to create videos that emotionally connect with viewers while encouraging them to take action.

This is not only a technical editing role. We are looking for someone who understands storytelling, human emotions, donor psychology, audience retention, hooks, pacing, and performance marketing creatives.

Key Responsibilities

• Edit high-impact fundraising videos for NGO, medical, disaster-relief, animal welfare, humanitarian and social-impact campaigns.
• Transform raw footage into compelling stories with a strong hook, emotional journey, problem, urgency, solution and call-to-action.
• Create performance-oriented video advertisements for platforms including Meta, Instagram, Facebook, YouTube and Google Ads.
• Develop multiple creative variations from the same campaign footage for A/B testing.
• Edit short-form content including Reels, Shorts, social media advertisements and donor update videos.
• Create longer documentary-style videos, beneficiary stories, rescue stories and campaign updates.
• Work closely with the marketing, performance marketing, social media, campaign and content teams.
• Understand campaign objectives and create edits designed to improve viewer retention, engagement, donations and conversion rates.
• Select appropriate footage, music, sound effects, graphics, subtitles and visual elements to strengthen storytelling.
• Create strong opening hooks within the first few seconds of videos.
• Handle professional colour correction, colour grading, audio enhancement, sound design and final mastering.
• Add subtitles, motion graphics, text animations, statistics and donation-related call-to-actions where required.
• Maintain emotional authenticity while ensuring the dignity and sensitivity of beneficiaries featured in campaigns.
• Maintain consistency in True Hope Foundation's visual identity across all video content.
• Organize raw footage, project files and final exports systematically.
• Manage multiple campaigns simultaneously while meeting strict deadlines.
• Review creative performance and use learnings from successful campaigns to improve future edits.

Team Leadership Responsibilities

As a senior member of the creative department, the candidate will also be expected to:

• Lead and mentor a team of junior and mid-level video editors.
• Review videos before final delivery and maintain quality standards.
• Train editors in storytelling, fundraising creatives and performance-driven editing.
• Allocate projects based on deadlines and campaign priorities.
• Provide structured feedback to improve editing quality and productivity.
• Develop editing guidelines, templates and workflows for the organization.
• Collaborate with management and marketing teams to develop new creative concepts.
• Identify high-performing editing styles and implement them across campaigns.

Required Skills

• Minimum 7–8 years of professional video editing experience.
• Advanced knowledge of Adobe Premiere Pro.
• Strong knowledge of Adobe After Effects.
• Experience with Adobe Photoshop and Illustrator will be preferred.
• Excellent understanding of storytelling, pacing and emotional editing.
• Strong knowledge of motion graphics, typography and visual effects.
• Professional understanding of colour grading and sound design.
• Experience editing social media advertisements and short-form content.
• Ability to create high-retention videos specifically for digital audiences.
• Understanding of Meta Ads, YouTube Ads and performance marketing creatives.
• Ability to identify strong hooks from raw interviews and footage.
• Strong understanding of aspect ratios and video formats including 9:16, 1:1 and 16:9.
• Excellent project and file-management skills.
• Ability to work under pressure and manage multiple deadlines.

AI & Modern Editing Skills

Candidates should be comfortable using modern AI-assisted editing and creative tools.

Knowledge of tools such as Adobe Firefly, Runway, Midjourney, ChatGPT, ElevenLabs, HeyGen or similar AI platforms will be an added advantage.

The candidate should be willing to continuously experiment with new AI tools that can improve editing speed, storytelling and creative production.

Preferred Experience

Preference will be given to candidates who have previously worked with:

• NGOs and charitable organizations
• Crowdfunding platforms
• Fundraising campaigns
• Performance marketing agencies
• Medical fundraising campaigns
• Disaster-relief campaigns
• Documentary storytelling
• Emotional or social-impact content
• High-volume digital advertising teams

Candidates with experience creating videos that have generated significant donations, leads, conversions or measurable campaign results will have a strong advantage.

What We Are Looking For

We are looking for someone who can see a raw interview or rescue video and immediately identify:

• The strongest emotional moment
• The right opening hook
• The core story
• Where viewer attention may drop
• How to maintain retention
• What information should appear on screen
• Where the call-to-action should be placed
• How the video can motivate viewers to donate
• The successful candidate should be a storyteller first and an editor second.