Senior Vice President-QSR & Key Accounts

Key Responsibilities

1. Strategic Business Leadership

• Lead the QSR and Key Accounts vertical across the existing fresh/raw poultry business and the expanding Ready-to-Cook (RTC) and Ready-to-Fry (RTF) portfolio.
• Develop and execute growth strategies to position the organisation as a preferred value-added poultry and foodservice partner for leading national brands.

2. National QSR & Key Account Management

• Build and strengthen strategic relationships with leading QSR chains, institutional customers and large foodservice organisations.
• Engage senior procurement leaders, business heads and key decision-makers to develop long-term partnerships, improve customer retention and expand account share.
• Develop customer-specific account plans aligned with procurement requirements, product specifications, service expectations and commercial objectives.

3. Commercial Strategy & Negotiations

• Drive strategic pricing, contract negotiations, customer profitability and commercial agreements across key accounts.
• Identify opportunities for account expansion, product-mix optimisation and sustainable revenue growth while balancing customer expectations with operational capabilities.

4. RTC/RTF Business Development & Commercialisation

• Build a qualified customer pipeline ahead of commercial launch and convert prospects into sustainable business partnerships.
• Drive adoption of value-added products, including nuggets, burger patties, chicken strips, popcorn chicken, wings, kebabs, sausages and customised foodservice offerings.

5. Customer-Led Product Innovation

• Collaborate with customers and internal production, quality and product-development teams to translate menu requirements into commercially viable products.
• Oversee product trials, sampling, specification finalisation and customer approvals to accelerate product acceptance and commercial launches.

6. Sales Leadership & Cross-Functional Execution

• Lead and align existing key-account sales teams and dedicated RTC/RTF sales resources as the business expands.
• Coordinate with production, quality, supply chain and operations teams to ensure consistent product quality, reliable fulfilment and responsive customer service.
• Establish structured account reviews, sales forecasts, pipeline tracking and performance-monitoring mechanisms.

Core Competencies

• National QSR & Institutional Relationships: Established relationships with leading QSR chains, institutional buyers, foodservice organisations and senior procurement stakeholders.
• Strategic Account Leadership: Proven ability to manage complex national accounts, retain strategic customers, negotiate long-term contracts and expand customer relationships.
• Commercial Acumen: Strong understanding of B2B foodservice economics, strategic pricing, contract structures, customer profitability and value-based negotiations.
• New Business Development: Demonstrated success in acquiring institutional customers, converting prospects and developing a sustainable sales pipeline.
• Processed Food Expertise: Exposure to RTC/RTF, ready-to-eat (RTE), processed meat, value-added poultry or allied food-processing categories, preferably serving QSR and institutional customers.
• Product & Customer Innovation: Ability to interpret customer specifications, contribute to product development and translate menu requirements into scalable commercial opportunities.
• Cross-Functional Leadership: Capability to align sales, production, quality, supply chain and operations teams to deliver consistent quality, service reliability and customer satisfaction.
• Entrepreneurial Business Building: Strategic, hands-on and execution-oriented leadership, with the commercial maturity to establish and scale a business vertical and progress towards a broader Business Head mandate.