Senior Vice President - Growth & Marketing
HR LOBBY · Mumbai · onsite · Posted 38d ago
About a minute. You'll make an account on the way through.
About this role
About the Opportunity:
Our client is one of India's leading consumer technology companies, serving millions of users globally through a category-defining digital platform. As the business enters its next phase of growth, we are looking for an exceptional Senior Vice President Growth & Marketing to lead customer acquisition, performance marketing, lifecycle marketing, retention, and growth strategy.
This is a business-critical leadership role with direct influence on revenue growth, customer engagement, and long-term business strategy.
Key Responsibilities:
Growth Strategy:
- Define and execute the company's end-to-end growth strategy across acquisition, activation, engagement, retention, and monetization.
- Build scalable growth engines that deliver sustainable customer and revenue growth.
- Identify new growth opportunities through experimentation, partnerships, and emerging channels.
Performance Marketing:
- Lead large-scale digital acquisition across Google, Meta, YouTube, Affiliates, OEMs, Influencer Marketing, and other performance channels.
- Optimize marketing investments through data-driven decision-making and continuous experimentation.
- Drive improvements in CAC, ROAS, LTV, and marketing efficiency.
Customer Lifecycle & Retention:
- Own CRM, customer engagement, lifecycle marketing, and retention strategy.
- Build personalized customer journeys across Push Notifications, Email, SMS, WhatsApp, and In-App channels.
- Improve customer activation, repeat usage, engagement, and long-term retention.
Product-Led Growth:
- Partner closely with Product and Engineering teams to improve user onboarding, conversion, referrals, engagement, and monetization.
- Build experimentation frameworks through A/B testing and funnel optimization.
- Drive product adoption using data-backed growth initiatives.
Brand & Consumer Marketing:
- Collaborate with Brand Marketing teams to ensure consistent customer messaging across all touchpoints.
- Align performance and brand investments to maximize long-term customer value.
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