Senior Vice President - Growth & Marketing - Internet/Online

About the Opportunity :

Our client is one of India's most recognized consumer technology platforms, connecting millions of users through a trusted digital ecosystem. As the business continues to evolve, we are looking for a visionary Senior Vice President - Growth & Marketing to lead customer acquisition, growth strategy, lifecycle marketing, brand acceleration, and revenue growth.

This is a business-critical leadership role reporting directly to the executive leadership team, responsible for driving the company's next phase of scalable and profitable growth.

The Opportunity :

We're looking for a growth leader who understands that sustainable growth is driven by the right balance of brand, performance marketing, product-led growth, CRM, customer lifecycle management, and data-driven experimentation.

The ideal candidate has successfully scaled high-volume B2C consumer platforms, managed large marketing investments, and built high-performing teams that consistently deliver business outcomes.

Key Responsibilities :

- Growth Strategy :

- Define and execute the company's end-to-end growth strategy across acquisition, activation, engagement, retention, referral, and monetization.

- Identify new growth opportunities through data, customer insights, partnerships, and emerging digital channels.

- Drive sustainable user, revenue, and market share growth.

- Performance Marketing :

- Lead large-scale digital acquisition across Google, Meta, YouTube, Affiliates, OEMs, Programmatic, and other paid channels.

- Optimize marketing investments to improve CAC, ROAS, LTV, and customer profitability.

- Build a high-performance marketing engine focused on measurable business outcomes.

- Lifecycle Marketing & Retention :

- Own CRM, customer engagement, lifecycle marketing, and retention strategy.

- Design personalized customer journeys across Push Notifications, Email, SMS, WhatsApp, and In-App communication.

- Improve customer activation, repeat engagement, conversion, and lifetime value.

- Product-Led Growth :

- Partner with Product and Engineering teams to optimize user onboarding, conversion funnels, referrals, subscriptions, and monetization.

- Drive continuous experimentation through A/B testing, funnel optimization, personalization, and behavioral analytics.

What We're Looking For :

- 12-18 years of progressive experience in Growth, Performance Marketing, Digital Marketing, Consumer Marketing, or Product Growth.

- Proven success leading growth for large-scale B2C Consumer Technology, Consumer Internet, Marketplace, E-commerce, Subscription, or Digital Platform businesses.