Senior User Acquisition Manager (Google)

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We're looking for a Senior User Acquisition Manager to own Google Ads performance across our product portfolio. You'll manage large-scale Search campaign structures spanning dozens of countries and languages, drive profitable scaling through rigorous CPA/ROI discipline, and partner closely with data and creative teams to keep quality high as we grow. This is a hands-on, high-ownership role — you'll be in the account daily, not just reviewing dashboards. We offer a genuinely competitive salary for the right person.

KEY RESPONSIBILITIES

• Own the Google UA channel end-to-end — full accountability for CPA/ROI and budget across every market. Prove the model works, and we'll hand you an unlimited budget to scale it further.

• Scale into new markets methodically: keyword research, native-language ad copy sign-off, compliance review, and QA before every launch — never launching on guesswork.

• Make data-driven CPA/ROI calls — set and defend target CPAs per country using cohort ROI data (D7/LTV), not vanity metrics; know when a market's ROI doesn't clear the bar and say so.

• Run the optimization loop: search-term mining, negative-keyword hygiene, bid adjustments, Quality Score / Ad Strength improvement, budget reallocation toward what's working.

• Enforce compliance and brand safety at scale — policy-sensitive verticals require zero tolerance for banned claims, misleading copy, or trademark issues, across every language you launch in.

• Partner cross-functionally with analytics/BI (Omni/BigQuery), creative, and product to align acquisition targets with unit economics and product changes.

QUALIFICATIONS

• 4+ years running Google Ads at meaningful scale (6-figure+ spend), ideally in consumer subscription, D2C, or performance-marketing-heavy environments.

• Deep hands-on fluency with the Google Ads platform and API/scripts (bulk campaign builds, bidding strategies, RSA optimization, audience layering) — not just the UI.

• Strong quantitative decision-making: comfortable with CPA/ROAS/LTV cohort math, SQL or BigQuery a strong plus.

• Proven experience scaling into new international markets — geo/language expansion, working with native-language reviewers, adapting to local compliance nuances.

• Sharp eye for ad policy and compliance risk — you catch a risky claim before Google does.

• High attention to detail and comfort owning structure at scale (dozens of campaigns, hundreds of ad groups) without losing the thread.

• Excellent written English; comfortable working with global, async teams.

NICE TO HAVE

• Hands-on experience with Microsoft/Bing Ads and/or Meta Ads alongside Google — a strong plus.

• Familiarity with BI tools (Omni, Looker, Tableau) for cohort/ROI analysis.

• Skills with AI-models (Claude ,OpenAI, etc ..)

• Google Ads certifications.

LOCATION

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

BENEFITS

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

INTERVIEW PROCESS

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (90 minutes)

• Final Interview (60 minutes)

LIFE AT RUBY LABS

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote