Senior Territory Sales Manager

Job Description

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Role Territory Sales Manager

Title/Designation Junior Officer

Function Domestic Sales

Department Consumer Products Division - Nutrifix

Reporting to Area Sales Manager

Job Grade/Level L2 (C)

Direct Reportees NA

Indirect Reportees NA

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Role Objective Achieve and exceed sales targets in the assigned territory by effectively implementing sales strategies

Key Responsibilities

Sales Management

• Implement go-to-market sales strategy for the territory
• Achieve and exceed assigned targets and implement a plan of action to bridge any gaps
• Conduct regular customer visits to proactively identify and address queries to ensure customer satisfaction
• Follow the sales team charter outlining the processes, governance, and structure for achieving sales across different channels
• Ensure optimal merchandising and strategic product placement in retail stores
• Implement promotional and marketing activities and campaigns to boost product visibility and sales
• Assist in new product launches to ensure their success, from availability phase to the promotional phase
• Maintain accurate records of sales activities, customer interactions, and market data
• Communicate regular sales reports, forecasts, and market analytics to senior management
• Assist in market research to understand customer needs and market trends for the territory
  
  

Channel Management

• Develop and implement a territory coverage plan in consultation with the Area Sales Manager
• Achieve sales across assigned channels, including General Trade, Modern Trade, E-commerce and Expert Sales
• Organise in regular meetings with key accounts, distributors, and channel partners as part of governance
• Ensure optimal placement of products across channels and implement successful sell-out of new products
• Monitor the stock levels and ensure availability of supply to distributors/ retailers/ all channel partners
• Maintain channel hygiene while implementing sales plans
• Foster strong relationships with key accounts, distributors, and channel partners
  
  

People and Culture

• Adhere to and ensure Credo values are demonstrated
• Attend mandatory training as published by the L&D team
• Set timely goals in alignment with KRA/KPI guidelines and achieve the agreed-upon targets
  
  

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STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Territory Sales Manager, Area Sales Manager, Zonal Sales Manager, Sales Manager

Nature of Interaction: Effective communication in connection with instructions, requests or normal work tasks, motivating the team, handling escalations

Type of Interaction: External

Interaction with: Customers /CFAs / Stockist / Chemists /Channel Partners

Nature of Interaction: Basic explanation of products or services to customers or clients and communication around escalated or difficult queries with customers or clients

Job Requirements

Professional Experience and Relevant Skills

• Minimum of 5-8 years of overall experience, with 3 years in the nutraceutical industry or equivalent
• Proven ability to develop and execute sales plans, build strong client relationships, good communication skills, and awareness of regulatory aspects
  
  

Academic Qualifications & Certifications

• Educational Qualification: Bachelor's Degree in Business, Marketing or a related field
  
  

Behavioural Competency (Proficiency Levels from 1 – 5, with 1 being the lowest and 5 being the highest)

Achievement Orientation (3)

Problem Solving and Decision Making (2)

Integrity and Process Compliance ( 3 )

Effective Communication (3)

Customer Orientation (3)

Collaboration (3)

Planning and Execution (3)

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