Senior Strategy Manager - Customer Growth and Monetisation

About us

We are champions of rail, inspired to build a greener, more sustainable https://www.thetrainline.com/terms/sustainability-faqs future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. 

Introducing the Trainline Customer Growth Team 👋

The Customer Growth team is focused on helping more people discover, choose and keep choosing rail. By combining customer insight, commercial thinking and product innovation, the team shapes how Trainline grows its customer base, builds long-term loyalty and creates sustainable value for both customers and the business.

As our Senior Strategy Manager, Customer Growth and Monetisation, you'll play a key role in defining how Trainline evolves its customer revenue model while maintaining the trust our customers place in us. Working across Product, Commercial, Finance, Marketing, CRM and Data, you'll lead some of our most important strategic questions, bringing analytical rigour, commercial insight and customer-centric thinking to shape recommendations that influence long-term business direction.

In this role as the Senior Strategy Manager, Customer Growth and Monetisation, you will...🚄

• Lead the strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles and value-added propositions to support sustainable long-term growth.

• Develop robust commercial cases by combining customer insight, market understanding and financial analysis to assess opportunities, evaluate trade-offs and provide clear recommendations to senior leadership.

• Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, assessing pricing and packaging approaches, and designing test-and-learn frameworks before wider implementation.

• Partner with Product, Brand, Marketing and CRM teams to strengthen how Trainline communicates customer value, helping customers clearly understand the benefits they receive while reinforcing transparency and trust.

• Act as a strategic partner across the wider Customer Growth function, supporting decisions that improve customer acquisition, engagement, retention, reactivation and lifetime value.

• Bring structure and clarity to complex, ambiguous commercial challenges, balancing customer needs with commercial outcomes while considering both short and long-term business impact.

• Influence senior stakeholders across Product, Commercial, Finance, Marketing, CRM and Data by communicating complex strategic recommendations in a clear, compelling and evidence-based way.

• Continuously bring external perspectives, emerging market trends and best practice to help shape Trainline's future customer growth strategy and revenue model.

We'd love to hear from you if you have...🔍

• Experience in strategy, commercial strategy, pricing, monetisation or proposition development, ideally within a consumer technology, marketplace, travel, fintech or digital business.

• Experience developing or evolving customer-facing revenue models, including areas such as subscriptions, membership, pricing, loyalty, bundles, premium propositions or ancillary products.

• Strong analytical capability with experience interpreting customer behavioural data, revenue economics, pricing strategy, lifetime value modelling and commercial performance to support strategic decision making.

• A track record of developing business cases, influencing senior stakeholders and translating strategic recommendations into measurable business outcomes.

• Confidence navigating complex and ambiguous commercial challenges while balancing customer experience, commercial performance and long-term trust.

• Excellent communication and stakeholder management skills, with the ability to build strong partnerships across Product, Commercial, Finance, Marketing, CRM and Data teams.

• Experience working across both strategy and execution, helping to shape recommendations and supporting successful delivery through cross-functional collaboration.

• Ideally, experience with SQL, running pricing or lifecycle experiments, building subscription or membership propositions, or working within multi-market or marketplace businesses.

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. 

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! 

We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 

• 💭 Think Big - We're building the future of rail 

• ✔️ Own It - We focus on every customer, partner and journey 

• 🤝  Travel Together - We're one team 

• ♻️ Do Good - We make a positive impact 

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn https://www.linkedin.com/company/trainline/, Instagram https://www.instagram.com/lifeattrainline/ and Glassdoor https://www.glassdoor.co.uk/Overview/Working-at-Trainline-EI_IE249203.11,20.htm!