Senior Sponsorship & Exhibition Sales Manager

Senior Sponsorship & Exhibition Sales Manager | AI Governance, Trust & Security Leaders Summit | Proven Track Record Required | Hybrid | Full-Time

About the Event The AI Governance, Trust & Security Leaders Summit is a senior executive gathering focused on AI governance, responsible AI, risk management, cybersecurity, privacy, compliance, trust, and regulatory readiness. The summit brings together decision-makers from enterprise organizations, government bodies, technology providers, legal firms, consultancies, and cybersecurity leaders to address the challenges and opportunities of AI adoption.

Role Overview We are seeking an experienced Senior Sponsorship & Exhibition Sales Manager to lead commercial partnerships and drive sponsorship and exhibition revenue for the AI Governance, Trust & Security Leaders Summit. The ideal candidate will possess a proven track record of consistently achieving and exceeding sponsorship revenue targets for conferences, summits, trade shows, or B2B events. This role requires a strategic sales professional capable of engaging senior decision-makers, negotiating high-value partnerships, and building long-term industry relationships.

Key Responsibilities

• Own and deliver sponsorship and exhibition revenue targets for the summit.
• Develop and execute sponsorship sales strategies to maximize commercial growth.
• Identify, prospect, and secure new sponsors, exhibitors, and strategic partners.
• Build relationships with senior executives across AI, cybersecurity, governance, risk, compliance, legal technology, cloud security, consulting, and enterprise software sectors.
• Conduct virtual and in-person sales meetings with prospective partners.
• Create compelling sponsorship proposals aligned with client objectives and business goals.
• Lead commercial negotiations and close high-value sponsorship agreements.
• Maintain an accurate sales pipeline and forecasting process through CRM systems.
• Work closely with marketing and event delivery teams to ensure sponsor expectations are exceeded.
• Develop repeat business opportunities and long-term partnership agreements.
• Monitor industry trends and competitor activity to identify new revenue opportunities.

Required Experience & Qualifications

• 5+ years of proven experience in sponsorship sales, exhibition sales, conference sales, event partnerships, or B2B commercial sales.
• Demonstrated track record of achieving and exceeding sponsorship revenue targets.
• Experience closing sponsorship packages ranging from £5,000 to £50,000+.
• Strong network across technology, cybersecurity, AI, SaaS, consulting, legal, risk, compliance, or enterprise software sectors is highly desirable.
• Excellent consultative selling, negotiation, and relationship management skills.
• Ability to engage and influence C-level executives and senior stakeholders.
• Experience using CRM platforms, sales automation tools, and pipeline reporting systems.
• Highly self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Strong written and verbal communication skills.

Key Performance Indicators (KPIs)

• Sponsorship revenue generated.
• Exhibition sales revenue achieved.
• Number of new sponsors acquired.
• Sponsorship renewal and retention rates.
• Proposal-to-close conversion rate.
• Average deal value secured.
• Accuracy of pipeline forecasting and CRM management.

What We're Looking For

• A proven closer with a hunter mentality.
• Someone who thrives on building commercial partnerships and delivering revenue growth.
• A professional who can independently manage the entire sponsorship sales cycle from prospecting to contract execution.
• A results-oriented individual with a strong commercial mindset and passion for the events industry.