Senior Specialist - Software Engineering

Role description Greetings from LTM. We are looking for Salesforce Marketing Cloud Experts for our Hyderabad office. Job Summary Seeking a Senior Specialist with 7 to 11 years of experience in Salesforce Marketing Cloud development specializing in Account Engagement Pardot and B2C implementations Job Description Design develop and implement Salesforce Marketing Cloud solutions focusing on Account Engagement Pardot and B2C campaigns Collaborate with marketing teams to create personalized customer journeys and automate marketing workflows Utilize expertise in Salesforce Marketing Cloud to optimize campaign performance and data integration Analyze business requirements and translate them into scalable marketing cloud solutions Ensure data quality security and compliance within marketing cloud environments Stay updated with the latest Salesforce Marketing Cloud features and best practices to drive innovation Provide technical guidance and mentorship to junior developers within the Salesforce Marketing Cloud domain Roles and Responsibilities Lead the endtoend development and deployment of Salesforce Marketing Cloud Account Engagement and B2C projects. Manage integration of Marketing Cloud with other Salesforce products and thirdparty systems Develop and maintain complex automation scripts email templates and dynamic content Troubleshoot and resolve technical issues related to Marketing Cloud implementations Collaborate with crossfunctional teams including marketing sales and IT to align solutions with business goals Conduct code reviews and ensure adherence to best practices and organizational standards Drive continuous improvement initiatives for marketing cloud processes and workflows