Senior Specialist SEO| Shiksha.com| Infoedge| Noida|

Job Description:

 1. Proven experience (6-12 years) as an SEO professional with a focus on Event specific organic traffic & Lead generation

 2. Experience of improving/maintaining SERP ranks for Live Blogs, News, Articles & other content pages 

3 . Conduct technical SEO audits of website to identify and resolve technical issues affecting SEO, such as crawl ability, indexation, site speed, Core web vitals, and mobile-friendliness etc.! 

 4. Data analysis & planning of upcoming events with content team to capture SERP traffic

 5. Strong analytical skills and the ability to interpret data to make informed decisions and recommendations. 

 6. Keyword research and analysis, focus on exploring the current keyword landscape, uncovering content gaps, and performing site-specific keyword research

 7. Work closely with content team to ensure on-page optimization, including meta tags, headers, URL structures, and interlinking 

 8. Regular competition & market trends analysis to Identify SEO Traffic opportunities for business development 9. Solid understanding of GA4, Search Console, Similarweb, Semrush, AdWords, MOZ, Ahrefs & other SEO tools 10. Staying Updated on Industry SEO trends & latest Google algorithm updates

 11. Strong project management and organizational skills to handle multiple SEO projects and meet deadlines 

 12. Excellent communication and collaboration skills to work effectively with cross-functional teams.