Senior Software Engineer II - Product Growth

Kit https://kit.com/ is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

THE ROLE

Kit recently formed a dedicated Product Growth team, and we need a Senior Software Engineer II to build the in-product experiences that connect creator needs to realized value, increasing the number of creators who succeed through the product while driving Kit's growth. We're looking for a Senior Software Engineer II to own the technical execution of high-leverage improvements across the full funnel: acquisition, activation, retention, and monetization.

This is a full-time IC role best suited for someone who loves being close to the business, cares about measuring and iterating on what they ship, and combines technical knowledge with leadership and extreme ownership. This is a newly formed team that’s still taking shape, so there isn’t a fully built-out structure yet. You’ll have a high degree of autonomy, with the opportunity to step in, identify what needs to be done, and drive work forward.

 

YOUR SUPPORT SYSTEM

You'll report to Megan Mullin https://www.linkedin.com/in/megan-talbot/, and collaborate closely with two engineers, our Senior Product Manager, product designers on different squads, and a data analyst on the growth team. You'll also work cross-functionally with engineers across Kit's product squads, tapping into shared infrastructure, coordinating on funnel-adjacent work, and contributing back to the broader engineering community.

This is a newly formed team, so you'll have real influence over how it takes shape.

 

WHAT YOU'LL DO

• First Week: Get oriented in our onboarding curriculum in Notion and get access to key tools — Linear, Figma, Slack, Looker, Omni and our experimentation infrastructure. Start meeting your teammates and cross-functional partners through GTKYs. Get a feel for our codebase, our current funnel metrics, and where the biggest opportunities live.

• First Month: Dig into the data and current growth opportunities. Understand where creators are dropping off and why, and you have a clear point of view on what's driving disengagement and where the highest-leverage retention opportunities are. Start contributing to active experiments or funnel improvements while you build context. Ship your first changes, to get a real feel for how we move and contribute to our growth strategy. You'll also start getting familiar with our billing domain — a large, legacy codebase that the growth team now owns.

• First Six Months: Own the end-to-end execution of multiple growth initiatives across the funnel. You're not waiting for a spec, you're helping identify the highest-leverage bets, scoping them with the team, building them, measuring the outcome, and sharing what you learned. You've shipped experiments and owned complex projects that moved meaningful metrics and can speak clearly to what worked and what didn't.

• First Year: You've established the technical patterns and measurement practices the growth team relies on. You’re a leader on the Growth squad and a strong, trusted partner to Product. You have a clear point of view on what the funnel needs, and you're coaching others toward more analytical, outcome-driven ways of working. You're a core reason the team ships with both speed and confidence.

 

WHAT WILL S.E.T. YOU UP FOR SUCCESS

 

Skills

• Full-stack engineering. Our stack is primarily Ruby on Rails and React, and you are ideally comfortable with both.

• Product judgment. You think about the experience, not just the implementation. You have opinions about what's worth building and collaborate with product and design.

• Data-informed decision-making. You're comfortable in SQL, know your way around analytics tooling like Omni and Mixpanel, and can connect product metrics to business outcomes.

• Funnel thinking. You understand acquisition, activation, retention, and monetization as a system, not a checklist. You can identify where the real leverage is, and where it isn't.

• Building reusable infrastructure. You think beyond the immediate experiment. When you build something, you consider whether it can accelerate the next thing too.

• Comfort with legacy systems. We own a complex billing domain, you don't need to be a billing expert, but you should be someone who isn't intimidated by large legacy codebases and can context-switch between fast experimentation and slower, more deliberate technical work.

Experiences

• Software engineering experience on product-led initiatives at a SaaS company

• Worked on a product where the customer relationship involves recurring revenue, trials, or conversion milestones

• Led experiments end-to-end, and can speak to what you learned, including the ones that didn't work and why

• Shipped improvements across more than one part of the funnel, not just the part that was assigned to you

• Worked on a remote-first or distributed team with minimal process overhead 

Traits

• You think like a product person. You bring your own point of view on what the funnel needs, what the experiment should test, and whether the proposed solution is actually the right one.

• You have high agency and ability to work independently while collaborating closely with teammates.

• You work in public to share progress, post results (even disappointing ones), and document decisions clearly enough that others can build on your work.

• You're analytical. You want to measure what you ship, but you also know when enough data exists to make a call and when over-indexing on analysis is just delay with extra steps.

• You believe that creator success is our success, always ****thinking about what it means for a creator to get value from Kit through growth and monetization.

• You're comfortable in early-stage team conditions. The growth team is new and the playbook isn't written yet. You're energized by that, not unsettled by it.

• You have a strong interest in AI and an eagerness to experiment to make our work more efficient and effective.

 

WHAT WON'T SET YOU UP FOR SUCCESS

• Preferring to work from a detailed spec rather than helping shape what gets built and why.

• Discomfort with ambiguity and lack of structure

• Optimizing for shipping over learning; if you don't care what the experiment result was, this probably isn't the right fit.

• Wanting extensive approval loops before moving. We trust people to make calls, share their thinking, and move quickly

• A strong preference for deep specialization. You won’t be doing feature engineering; you’ll be experimenting across the full product-led journey, acquisition through expansion.

 

WORKING HOURS AND LOCATION

We're 100% remote with team members across the globe. We work primarily on East Coast time, so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.

COMPENSATION + PERKS + BENEFITS

Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 4 ($186,000). Level is determined based on experience and our interview process.

Within level 4, we have three progression steps — early ($180,000), midpoint ($186,000), and late ($192,000) — that reflect where someone is in their development within that level. As the default, new hires start at the midpoint salary tier. In some cases a hiring manager may recommend a different starting point based on specific, documented rationale.

 

PERKS + BENEFITS INCLUDE:

• Profit Sharing https://www.linkedin.com/feed/update/urn:li:activity:7454911054947688448/

• Kit equity

• 401k with a 5% match

• We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna

• $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget

• Individual learning + development budget ($3,500/year)

• Gender affirming benefits

• Childcare benefit up to $3,000 annually through JOON

• Twenty (20) days of paid time off during each year of employment

• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

• Ten (10) paid holidays a year

• Two weeks of paid sick time each year, including mental health + well being days

• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

• Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period

• Four-week, paid sabbatical after five years with the team

• Fantastic in-person or virtual retreats with the team twice a year

  

HOW TO APPLY

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

1. Phone screen with our recruiter (30 min)

2. Hiring manager interview (45 min)

3. Take-home assignment

4. Technical interview (75 min)

5. Product sense interview (60 min) 

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer

We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.

We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.