Senior Software Development Lead

• Design and implement Marketing Cloud Advanced solutions using: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Interaction Studio / Personalization
• Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.
• Build dynamic and personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.
• Configure and optimize Marketing Cloud Advanced features including: Unified SMS Conversations Path Experimentation Einstein Engagement Features Advanced Automation Capabilities
• Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud.
• Implement Data Cloud data ingestion, harmonization, identity resolution, profile unification, and activation.
• Integrate Data Cloud with Marketing Cloud, Sales Cloud, Service Cloud, external systems, and data sources.
• Develop Calculated Insights, Data Actions, and Real-Time Customer Profiles within Data Cloud.
• Collaborate with business stakeholders to define use cases, campaign strategies, and customer experience improvements.
• Optimize campaign performance through analytics, reporting, A/B testing, and customer engagement insights.
• Ensure platform scalability, governance, privacy, and compliance standards are maintained.

• Strong experience with: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Contact Builder Audience Builder
• Advanced knowledge of: AMPscript SSJS SQL HTML5/CSS3
• Experience in campaign management, personalization, and customer journey orchestration.
• Experience with Marketing Cloud Advanced Edition capabilities.

• Expertise in: Data Streams Data Mapping Data Model Objects (DMOs) Identity Resolution Data Harmonization Unified Customer Profiles Segmentation Data Actions Calculated Insights Activation Targets
• Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds.
• Understanding of real-time customer engagement and activation frameworks.

• REST/SOAP APIs
• Salesforce Platform Integration
• External Data Source Integrations
• ETL/Data Migration Experience
• Git, CI/CD, DevOps practices

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Data Cloud Consultant
• Salesforce AI Associate (Preferred)

• Agentforce exposure
• Marketing Cloud Intelligence (Datorama)
• Tableau/CRM Analytics
• CDP implementation experience
• B2B/B2C Marketing automation knowledge
• GDPR and marketing compliance experience

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.