Senior Social Media Specialist

Responsibilities

•       Actively contribute to the social content calendar end to end: planning, drafting, scheduling, and publishing

•       Develop and pitch channel strategies, campaign ideas, and content formats, then execute them

•       Turn firm expertise (service lines, events, thought leadership) into engaging social content

•       Track performance and report on it monthly, with recommendations, not just numbers

•       Partner with US marketing on campaigns, events, and executive social presence

•       Use AI tools to speed up drafting, repurposing, and reporting, with strong editorial judgment on the output

•       Spot trends and opportunities and act on them without waiting to be asked

Requirements

•       4 to 6 years in social media marketing, with executing the strategy

•       B2B experience required; professional services, SaaS, or financial services strongly preferred

•       Deep knowledge of LinkedIn for B2B: organic content, executive presence, and analytics

•       A portfolio or examples showing work you conceived and led, with measurable results

•       Strong written English suited to a US professional audience

•       Experience with a social management platform (we use Hootsuite) and comfort learning our stack

•       Comfort working with US Pacific time overlap for a set window each day

•       A track record of working independently with a remote manager

•       Experience supporting executives or partners with their personal social presence