Senior Social Media Manager

Sr Social Media Manager

Experience: 5- 7 years

Role Purpose

Own DT's social media strategy, editorial calendar and digital brand presence across platforms, with responsibility for brand visibility, engagement, community growth and social-led demand.

Responsibilities

• Build annual/quarterly social strategy.
• Own monthly content calendar.
• Develop content pillars.
• Brief Creative/Copy/Video teams.
• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Coordinate shoots.
• Manage influencers/creators where required.
• Analyse social performance.
• Identify trends and opportunities.
• Collaborate with Performance for creative testing.
• Collaborate with ORM for sentiment and reputation.
• Ensure DT's social presence reflects luxury positioning.

KPIs

• Reviewed Monthly
• Reach, Engagement rate, Video views/completion, Saves & shares, Follower quality/growth
• Reviewed Quarterly
• Content output, Creative testing, Social-driven enquiries, Share of voice, Brand/social growth

Important: This role will be the owner for social strategy and content performance.

This role involves 6 days working - Monday to Saturday, with 3 days Travel in a week and Extended working hours