Senior Social Media Executive

Responsibilities:

• Develop and execute monthly social media content calendars and platform-specific strategies for Instagram, LinkedIn, YouTube, Facebook, X, and Threads - identifying trends and content opportunities relevant to commerce and finance education to grow brand awareness, engagement, and leads.
• Write compelling captions, hooks, and CTAs for all platforms, and coordinate with content writers, designers, and video editors to publish high-quality, on-brand content on schedule.
• Manage day-to-day community engagement across comments, DMs, and audience queries, building engagement through polls, quizzes, stories, and live sessions, and escalating student inquiries to the admissions team when required.
• Plan and execute campaigns for course launches, admissions, results announcements, faculty branding, student success stories, webinars, scholarships, and workshops, in collaboration with the performance marketing team.
• Track KPIs including reach, impressions, engagement rate, follower growth, website clicks, video views, and leads, and prepare weekly/monthly performance reports with actionable insights.
• Coordinate with video editors on reels, shorts, YouTube videos, faculty clips, and student testimonials, and with designers on carousels, banners, thumbnails, and other creatives, ensuring timely delivery.
• Track industry trends, competitor campaigns, and platform algorithm updates, act quickly on viral content opportunities, and collaborate cross-functionally with SEO, content, admissions, design, video, and faculty teams.

Requirements:

• Strong understanding of Instagram, LinkedIn, Facebook, YouTube, X, and Threads, with excellent copywriting and communication skills.
• Comfortable with social media analytics tools, Meta Business Suite, and Canva; exposure to Zoho Social or similar project-management/scheduling platforms is a plus.
• Strong, organised planner with a creative, detail-oriented mindset.