Senior Social Media and Influence Marketing

Senior Social Media and Influence Marketing

Job Description

We are looking for a Senior Social Media and Influence Marketing professional who can drive social-first content, influencer collaborations, and digital brand initiatives across platforms, with a strong focus on Instagram and LinkedIn.

Key Responsibilities

• Stay updated with emerging social media platforms, trends, formats, content styles, and audience behaviours, particularly on Instagram and LinkedIn.
• Plan and execute engaging short-form content, including Reels, videos, social posts, and other platform-specific formats.
• Identify relevant influencers and content creators aligned with the brand's target audience and positioning.
• Manage end-to-end influencer collaborations, including identification, outreach, briefing, negotiation, coordination, content approvals, and execution.
• Coordinate with creative, influencer, and digital agencies to ensure timely delivery of campaigns and content.
• Develop influencer briefs and ensure that brand messaging and campaign objectives are effectively translated into creator content.
• Be comfortable with shooting and coordinating short-form video content, including basic understanding of framing, lighting, scripting, shooting, and content presentation.
• Work closely with internal teams to develop creative concepts and social-first content ideas.
• Monitor social media trends and identify opportunities for the brand to participate in relevant conversations and formats.
• Track influencer and social media campaign performance and provide insights for improving future campaigns.
• Maintain strong relationships with influencers, creators, agencies, and other external partners.
• Support the execution of social media campaigns, launches, activations, and brand initiatives.