Senior SEO Specialist

About the Role

We are looking for a hands-on SEO Executive who will own organic lead generation as a core, measurable outcome not just rankings and traffic. This role sits at the intersection of SEO and email/lifecycle marketing and is accountable for building a predictable pipeline of qualified leads through organic search, content, and nurture channels.

This is an execution-heavy role. The ideal candidate should have personally built organic traffic programs from the ground up (not just managed agencies or reported on dashboards) and be equally comfortable writing a meta description, fixing a crawl error, building a backlink outreach list, and executing a multi-step email nurture sequence in a marketing automation tool.

Key Responsibilities

1. Organic Lead Generation (Primary Accountability)

• Own the organic channel's contribution to the marketing lead funnel from traffic to conversion to marketing-qualified/sales-accepted leads.
• Define and track organic-sourced lead targets in partnership with the SVP Marketing; report progress against monthly/quarterly goals.
• Continuously identify and prioritize high-intent keywords and content opportunities based on lead-generation potential, not just search volume.

2. On-Page & Technical SEO

• Conduct keyword research and map keywords to funnel stages (awareness, consideration, decision).
• Own on-page optimization: title tags, meta descriptions, header structure, internal linking, schema markup.
• Run and act on technical SEO audits site speed, crawlability, indexation, mobile usability, Core Web Vitals, canonicalization, XML sitemaps.
• Work with web/dev resources (internal or agency) to implement technical fixes and track resolution.

3. Off-Page SEO & Authority Building

• Plan and execute link-building campaigns: guest posting, digital PR, directory/citation building, partnership link exchanges.
• Identify and pursue backlink opportunities relevant to the industry (B2B, real estate/CRE, SaaS, and technolog publications/directories).
• Monitor domain authority, referring domains, and toxic link profiles; manage disavow processes where needed.

4. Content-Led Organic Growth

• Collaborate with content marketing to build an SEO-driven content calendar (blogs, landing pages, resource/gated assets, hub pages).
• Optimize existing content for search performance (content refreshes, keyword gap fixes, internal link restructuring).
• Brief writers/designers on SEO requirements for new content and gated lead-generation assets.

5. Organic Social & Other Organic Channels

• Support organic distribution of content across relevant B2B channels (LinkedIn, industry forums/communities, Google Business Profile, etc.) to extend reach and inbound signals.
• Identify emerging organic channels (e.g., AI/LLM search visibility, answer engines) and adapt strategy accordingly.

6. Email Campaign Management & Execution

• Build, execute, and manage email marketing campaigns end-to-end: nurture sequences, newsletters, gated-offer follow-ups, re-engagement campaigns.
• Segment lists and personalize campaigns based on lifecycle stage, persona, and behavior.
• Manage email calendars, A/B testing (subject lines, CTAs, send times), deliverability hygiene, and compliance (CAN-SPAM/CASL/GDPR as applicable).
• Integrate email workflows with landing pages and forms to close the loop from organic traffic to captured lead to nurtured lead.
• Build, execute, and manage email marketing campaigns end-to-end: nurture sequences, newsletters, gated-offer follow-ups, re-engagement campaigns.
• Segment lists and personalize campaigns based on lifecycle stage, persona, and behavior.
• Manage email calendars, A/B testing (subject lines, CTAs, send times), deliverability hygiene, and compliance (CAN-SPAM/CASL/GDPR as applicable).
• Integrate email workflows with landing pages and forms to close the loop from organic traffic to captured lead to nurtured lead.

7. Analytics, Reporting & Optimization

Track and report on organic performance using Google Search Console, GA4, and SEO tools (e.g., SEMrush, Ahrefs, Moz).

• Report on email campaign performance (open rate, CTR, conversion rate, unsubscribe/bounce rates) and translate results into optimization actions.
• Maintain a monthly/quarterly organic performance dashboard covering traffic, rankings, leads, and email-driven conversions.

Run experiments (A/B tests, content refreshes, CRO tweaks on landing pages) to continuously improve organic conversion rates.

Preferred Qualifications

Experience in commercial real estate, B2B SaaS, or data/BPO services industries.

Experience building and optimizing gated-offer landing pages and lead-capture forms.

Familiarity with marketing automation-to-CRM handoff (e.g., HubSpot/Marketo to Salesforce or similar).

Exposure to international/multi-market SEO (e.g., US/Canada B2B audiences).

Basic understanding of CRO (conversion rate optimization) principles.