Senior SEO Executive

About the Role

We are looking for an experienced SEO Specialist with strong knowledge of Blockchain, Web3, Crypto, and emerging technologies. The ideal candidate should be capable of developing and executing SEO strategies for blockchain/Web3 websites, products, and digital platforms to improve organic visibility, traffic, rankings, and qualified leads.

Key Responsibilities

• Develop and execute end-to-end SEO strategies for Blockchain and Web3 projects.
• Conduct keyword research, competitor analysis, technical SEO, on-page and off-page SEO.
• Identify high-value keywords related to Blockchain, Web3, DeFi, NFTs, smart contracts, crypto, wallets, and related technologies.
• Optimize website structure, content, metadata, internal linking, URLs, and landing pages.
• Conduct regular technical SEO audits and coordinate with developers to resolve SEO issues.
• Build high-quality backlinks through relevant outreach, digital PR, guest posting, and content partnerships.
• Develop SEO strategies for new product launches and Web3 platforms.
• Monitor and improve organic traffic, rankings, CTR, conversions, and lead generation.
• Work closely with content, development, marketing, and product teams.
• Use tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and other SEO platforms.
• Track algorithm updates and emerging SEO trends, particularly in the Blockchain/Web3 space.
• Prepare regular SEO reports and provide actionable recommendations.

Required Skills

• 3–5 years of hands-on SEO experience.
• Strong understanding of Blockchain and Web3 concepts.
• Experience working with websites/products in Blockchain, Crypto, DeFi, NFT, Web3, SaaS, or FinTech is highly preferred.
• Strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, Link Building, Keyword Research, and Competitor Analysis.
• Good understanding of website architecture, Core Web Vitals, indexing, crawling, schema markup, and JavaScript SEO.
• Experience with SEMrush, Ahrefs, Google Analytics/GA4, Google Search Console, and Screaming Frog.
• Strong analytical and problem-solving skills.
• Good understanding of SEO content strategy and search intent.

Preferred

• Previous experience with Web3/Blockchain projects.
• Understanding of DeFi, NFTs, DAOs, smart contracts, wallets, tokens, and crypto ecosystems.
• Experience with international SEO and global audiences.
• Knowledge of AEO/GEO and AI-driven search optimization will be an added advantage.

What We Offer

• Opportunity to work on Blockchain, Web3, AI and emerging technology projects.
• Exposure to international clients and markets.
• Growth-oriented work environment.
• Opportunity to work closely with technology, product, and marketing teams.

Interested candidates can share their updated CV along with relevant Blockchain/Web3 SEO project details.