Senior Seo Executive

Role & responsibilities

• Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.
• Perform technical SEO audits and resolve crawling, indexing, sitemap, canonicalization, redirect, and Core Web Vitals issues.
• Optimize website content, metadata, internal linking, images, and landing pages for search engines.
• Conduct keyword research, competitor analysis, and identify new growth opportunities.
• Build and execute content strategies including blogs, pillar pages, FAQs, and topic clusters.
• Improve visibility across AI search platforms such as ChatGPT, Google Gemini, Claude, and other generative search engines.
• Implement Schema Markup and structured data to enhance search visibility.
• Develop high-quality backlink strategies and digital PR initiatives.
• Monitor SEO performance using Google Search Console, GA4, Bing Webmaster Tools, and Looker Studio.
• Track AI mentions, citations, and brand visibility across LLM platforms.
• Collaborate with Content, Development, Design, and Marketing teams for SEO implementation.
• Stay updated with Google algorithm updates, SEO trends, and AI search developments.

Preferred candidate profile

• Strong knowledge of Technical SEO, On-Page SEO, and Off-Page SEO.
• Prefered knowledge of Google Search Console, Google Analytics (GA4), Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, and PageSpeed Insights.
• Experience in keyword research, competitor analysis, and content optimization.
• Knowledge of Google AI Overviews, ChatGPT, Claude, and Gemini search behavior.
• Strong analytical, problem-solving, and communication skills.