Senior SEO / AEO / GEO Lead

Job Description :Senior SEO / AEO / GEO Lead (Healthcare)
Experience: 10+ Years

Industry Preference: Healthcare, Hospitals, IVF, Medical Tourism, Diagnostics, Wellness, Healthcare Technology

Location: NCR / Faridabad
Reporting To: Group Head Digital Strategy ,CRM & Online Branding

Position Overview :
We are seeking a highly experienced Senior SEO, AEO (Answer Engine Optimization), GEO (Generative
Engine Optimization) & Organic Growth Lead with 10+ years of proven expertise in driving high-quality patient
leads and revenue through organic channels.
The ideal candidate should possess deep knowledge of traditional SEO, AI Search Optimization, Google Search,
ChatGPT, Gemini, Perplexity, Voice Search, Local SEO, Medical SEO, International SEO, and Healthcare Lead
Generation. The candidate will be responsible for building a scalable organic acquisition engine that generates
appointments, consultations, OPD bookings, IPD admissions, and international patient inquiries.

• Key Responsibilities
  *SEO Strategy & Organic Growth
  * Develop and execute enterprise-level SEO strategies for hospitals, clinics, IVF centers, medical tourism, and healthcare brands.
  *Increase organic traffic, rankings, lead volume, and revenue across all digital properties.
  *Create annual, quarterly, and monthly SEO growth roadmaps.
  *Conduct technical, on-page, off-page, local, and international SEO audits.
  * Develop scalable SEO frameworks for multi-location healthcare businesses.
  *Build authority and topical relevance across healthcare specialties.
  
• Answer Engine Optimization (AEO)
  
  Optimize content to rank in:
  
  Featured Snippets
  AI Overviews
  Knowledge Panels
  People Also Ask
  Voice Search Results
  
  *Implement structured data and schema markup strategies.
  * Develop FAQ, entity-based, and semantic content frameworks.
  * Improve visibility across AI-powered search experiences.
  
• Generative Engine Optimization (GEO)
  *Develop strategies for visibility in:
  * ChatGPT
  * Google Gemini
  * Perplexity
  * Microsoft Copilot
  * Build entity authority and knowledge graph optimization.
  * Improve brand mentions and citations across authoritative healthcare websites.
  * Optimize content for LLM discoverability and AI-generated answers.
  * Implement semantic SEO and entity-based optimization strategies.

• Healthcare Lead Generation
  Generate qualified patient leads across:
  IVF
  Oncology
  Cardiology
  Orthopedics
  Organ Transplant
  Neurology
  Cosmetic Surgery
  Medical Tourism
  Build organic lead funnels from awareness to consultation booking.
  Improve appointment conversion rates through SEO landing pages.
  Create specialty-specific growth strategies.
  Develop city-wise, treatment-wise, doctor-wise, and symptom-wise organic growth plans.
  
• Technical SEO
  
  Perform comprehensive technical audits.
  Improve:
  Core Web Vitals
  Site Speed
  Crawlability
  Indexation
  Mobile Performance
  Structured Data
  Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema implementation.
  Work closely with development teams to resolve technical SEO issues.

• Content Strategy
  
  Create content frameworks for:
  Treatment Pages
  Doctor Pages
  Symptom Pages
  City Pages
  International Market Pages
  Medical Tourism Pages
  Blog Clusters
  FAQ Hubs
  Develop topic clusters and pillar page strategies.
  Ensure compliance with healthcare content quality standards.
  Optimize content for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
  
• Local SEO & Multi-Location SEO
  • Manage and optimize:
  le Business Profiles
  Local Citations
  Location Pages

• Review Management
  
  Improve rankings in local search results and map packs.
  Build local organic acquisition strategies for multiple locations.
  
  
  
  

International SEO & Medical Tourism
•Drive organic growth from:

Africa
Middle East
Bangladesh
Nepal
CIS Countries
•Implement multilingual and international SEO strategies.

* Optimize for treatment-based and country-based searches.

Analytics & Reporting
• Track and report:
Organic Traffic
Rankings
Leads
Appointments
Revenue Contribution

Conversion Rates

Build executive dashboards.
Provide actionable insights to leadership teams.

Required Skills

SEO Expertise
Enterprise SEO
Technical SEO
Local SEO
International SEO
Programmatic SEO
Semantic SEO
Entity SEO
Healthcare SEO
Medical Tourism SEO
AI Search Optimization
AEO & GEO Expertise
AI Overviews Optimization
Featured Snippets Optimization
Voice Search Optimization
Knowledge Graph Optimization
Entity-Based SEO
LLM Optimization
Generative Search Optimization

Tools Expertise

Google Search Console
Google Analytics 4
Google Tag Manager
Looker Studio
Screaming Frog
Ahrefs
SEMrush
Moz
Sitebulb
BrightLocal
Surfer SEO
Frase
Clearscope
ChatGPT
Gemini
Perplexity

Desired Candidate Profile

10+ years of proven SEO experience.
Minimum 5+ years in Healthcare, Hospitals, IVF, Diagnostics, or Medical Tourism.
Demonstrated success in generating patient leads through organic channels.
Experience handling websites with 100,000+ pages.
Strong understanding of AI Search, GEO, and future search ecosystems.
Experience managing SEO teams and agencies.
Data-driven and revenue-focused mindset.
Excellent communication and stakeholder management skills.
Able to handle Agency & Align with vendor work with the closing on assigned KPIs

Key KPIs

Organic Lead Growth
Patient Inquiry Growth
Appointment Bookings
OPD Conversion
IPD Revenue Contribution
Keyword Ranking Growth
AI Overview Visibility
GEO Visibility Score
Organic Traffic Growth
Local Search Rankings
International Patient Leads
Cost Per Organic Lead Reduction

Preferred Industries

Hospitals
IVF Chains
Medical Tourism Companies
Diagnostics Chains
Wellness Brands
Healthcare SaaS
Healthcare Aggregators

Experience Required: 10 to 15+ Years
Employment Type: Full-Time
Department: Digital Marketing & Growth
Seniority Level: Senior Manager / Manager
Ideal Outcome: Build a healthcare organic growth engine generating qualified patient leads, appointments, and revenue through SEO, AEO, GEO, AI Search, and content-led acquisition.