Senior SEM Executive

Job Description Campaign Strategy Execution

• Define and execute comprehensive SEM strategies aligned with business goals.
• Own performance marketing for Google Ads, Bing Ads, and remarketing platforms.
• Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS.

• Manage and optimize large monthly budgets (~$100K+), ensuring spend efficiency and revenue growth.
• Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals.

• Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK).
• Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies.

• Leverage Google Analytics and PPC platform dashboards to track KPIs.
• Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes.
• Implement A/B tests and continuously improve ad creatives, keywords, and targeting.

• Improve SEM campaign performance through AI and automation tools by leveraging AI-driven bidding, campaign optimization, reporting, keyword insights, and workflow automation.
• Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others.
• Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory.

• Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution.
• Present findings and growth strategies to senior stakeholders.

• Minimum 3 5 years of hands-on SEM/PPC experience, particularly in e-commerce environments.
• Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns.
• Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms.
• Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making.
• Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools.
• Google AdWords Certification is highly preferred.
• Strong analytical, communication, and strategic planning skills.

• Google Ads Certification
• Adobe Analytics Certification (plus)
• Bing ads Certification
• Meta ads citification
• Google Analytics Certification