Senior Sales Officer

Roles & Responsibilities

1. Achieve primary and secondary sales targets for the assigned territory, broken down by distributor, beat and SKU.
2. Manage 24 distributors day to day, covering order placement, stock levels, claims, collections and credit discipline.
3. Plan and execute beat coverage with distributor salesmen, ensuring daily outlet visits and productive calls.
4. Expand the retail base by adding new outlets and activating dormant ones in town and rural markets.
5. Ensure availability of core SKUs and the full size range at outlets, and reduce out-of-stocks.
6. Execute new product launches, trade schemes and visibility activities (display, POSM, shop branding) at key outlets.
7. Train, guide and monitor distributor salesmen on product knowledge, selling skills and beat discipline.
8. Collect market intelligence on competitor products, pricing, schemes and retailer feedback, and report it to the ASM.
9. Use the DMS / SFA app and daily MIS to track sales, outlet coverage and productivity, and take corrective action.
10. Maintain strong retailer and wholesaler relationships, handling returns, damages and trade complaints promptly.

Preferred Candidate Profile

1. Graduate in any discipline; an MBA is an added advantage.
2. 3–6 years of General Trade sales experience, with at least 1–2 years handling distributors directly.
3. Background in innerwear, apparel, hosiery, textiles or FMCG with GT distribution.
4. Hands-on experience in secondary sales, beat planning and outlet expansion.
5. Good knowledge of the local market, retailers and distributor network in the assigned territory.
6. Fluency in the local language and working knowledge of English.
7. Comfortable with DMS / SFA apps, Excel and basic sales reporting.
8. Consistent record of meeting targets and growing distribution.
9. Good communication and negotiation skills, with the ability to guide distributor salesmen.