Senior Sales Officer

Roles & Responsibilities Channel Sales / Business Development

1. Dealer & Channel Development

• Identify, appoint, onboard, and develop dealers, sub-dealers, and retail partners in assigned territories.
• Expand the distribution and retail network to achieve business growth objectives.
• Develop strong relationships with channel partners and ensure long-term business engagement.
• Monitor dealer performance and support partners in achieving their sales targets.

2. Primary & Secondary Sales

• Achieve monthly, quarterly, and annual primary and secondary sales targets.
• Drive product availability and sales through dealers, sub-dealers, and retailers.
• Monitor secondary sales movement and identify opportunities to improve market penetration.
• Ensure effective product distribution and stock availability across the assigned territory.

3. Market Expansion

• Identify new markets, territories, retailers, and business opportunities.
• Conduct extensive market visits to develop new customers and strengthen existing relationships.
• Develop territory-wise sales plans and execute market expansion initiatives.
• Ensure adequate market coverage and improve brand/product visibility.

4. Collection & Credit Management

• Follow up with dealers and channel partners for outstanding payments and collections.
• Monitor dealer credit limits and payment schedules.
• Coordinate with the finance team to resolve payment and account-related issues.
• Ensure collections are achieved within agreed credit terms.

5. Retailer & Mechanic Engagement

• Conduct regular retailer meets, dealer meets, mechanic engagement programs, and product awareness activities.
• Build strong relationships with retailers and mechanics to improve product recommendation and sales.
• Organize product demonstrations, training programs, and engagement activities.
• Gather feedback from retailers, mechanics, and customers to improve business performance.

6. Local Promotions & Market Activation

• Plan and execute local promotional activities to increase product visibility and sales.
• Coordinate with dealers and retailers for local marketing initiatives.
• Monitor the effectiveness of promotional activities and provide feedback to management.
• Support brand-building activities within the assigned territory.

7. Competitor & Market Intelligence

• Regularly monitor competitor pricing, products, schemes, promotions, distribution, and market activities.
• Collect market intelligence from dealers, retailers, mechanics, and customers.
• Provide timely market feedback and recommend appropriate business actions.
• Identify emerging market trends and potential business opportunities.

8. Sales Reporting & Data Management

• Maintain accurate sales, dealer, retailer, collection, and market-visit records.
• Update sales activities through mobile sales applications and reporting tools.
• Prepare regular sales and market reports using MS Excel and other reporting systems.
• Analyze sales performance against targets and take corrective actions where required.

9. Customer & Channel Relationship Management

• Develop strong professional relationships with dealers, sub-dealers, retailers, mechanics, and key customers.
• Resolve channel-related issues and ensure timely communication.
• Support channel partners with product information, schemes, promotions, and business requirements.
• Ensure high levels of customer and dealer satisfaction.

10. Field Sales & Territory Management

• Undertake regular field travel and extensive market visits as per the approved sales plan.
• Ensure effective territory coverage and productivity.
• Work independently to achieve assigned business objectives.
• Demonstrate a self-motivated, result-oriented, and entrepreneurial approach to market development.