Senior Sales Officer - GT

Role & responsibilities

• Drive achievement of primary and secondary sales targets and distribution objectives across the assigned urban markets.
• Coordinate with SSMs and stockists to ensure effective order booking, sales execution, and market coverage.
• Implement Trade Marketing and BTL initiatives, including schemes, promotions, visibility spends, and other market activation programs.
• Monitor key sales efficiency parameters such as coverage, ECO, bill cut, line sold, and sales value.
• Ensure effective merchandising and product visibility across assigned markets in coordination with the sales team.
• Manage POSM allocation and utilization to maximize in-market visibility and brand presence.
• Ensure timely and accurate claim preparation, documentation, validation, and submission as per company SOPs.
• Manage stockist administration, including SMR preparation, REACH data updates, and stock/inventory monitoring.
• Maintain accurate and timely sales reports, trackers, POS/REACH data, and other standard MIS reports.
• Capture and report market intelligence, including competitor activities, customer feedback, market trends, and complaints.
• Support appointment of new stockists in line with company norms and business requirements.
• Monitor and contribute towards key sales KPIs, SSM incentive achievement, retail business growth, and overall market performance.

Preferred candidate profile

• Must have experience at applied location
• FMCG experience is must
• Age should not be more than 36