Senior Sales Officer - General Trade & Horeca

Role & responsibilities

• Achieve primary and secondary sales targets and drive effective distribution through SSMs.
• Drive retail business growth, NPD launches and opportunity brand sales.
• Ensure effective order booking, execution and stock availability across assigned markets.
• Implement trade marketing schemes, promotions and BTL activities as per plans.
• Ensure optimum utilization of visibility spends and effective merchandising/POSM execution.
• Manage stockist inventory and maintain optimum stock levels; drive new stockist appointments.
• Maintain accurate sales trackers, SMR, REACH data and timely MIS reporting.
• Ensure accurate and timely submission of claims with complete supporting documentation.
• Monitor market intelligence, competitor activities, customer complaints and emerging opportunities.
• Track SSM performance, incentive achievement and key productivity parameters including T LSD.
• Support new market development, business expansion and other strategic sales initiatives.

Preferred candidate profile

• Horeca Sales Experience is required for Noida & Gurugram locations.
• General Trade Experience is required for Jodhpur & Delhi locations.