Senior Sales Officer /Assistant Sales Manager - General Trade

Role Overview

The Sales Team is the Company's frontline representative in the market, responsible for driving primary and secondary sales within an assigned territory. The role involves selling at mom-and-pop shops and general stores, with daily visits to retail outlets, booking orders, ensuring fulfilment through the Company's distributor, and maintaining strong in-market execution and reporting discipline. It also includes identifying and onboarding new distributors and managing their primary and secondary sales performance.

Key Responsibilities

Distributor Development & Management

• Identify, evaluate and onboard new distributors in the assigned territory, in line with the Company's appointment criteria and approval process.
• Complete distributor onboarding formalities and documentation, and ensure the distributor is ready to service the territory.
• Manage the day-to-day relationship with each distributor, including stock availability, order servicing and issue resolution.
• Review distributor performance regularly, covering coverage, fill rate and sales delivered, and escalate gaps to the Reporting Manager.

Primary & Secondary Sales

• Own primary sales (Company to distributor): drive distributor orders and replenishment, and ensure the distributor holds adequate stock for the territory.
• Own secondary sales (distributor to retailer): drive outlet-level offtake and make sure primary stock converts into retail sales.
• Track primary and secondary sales against monthly targets and take corrective action where the territory is behind.

Sales & Order Management

• Sell the Company's range at mom-and-pop shops and general stores in the assigned territory, building the outlet base and driving repeat orders.
• Visit all assigned retail outlets as per the defined beat plan.
• Book orders from retailers based on demand, stock availability and ongoing Company schemes.
• Coordinate with the assigned distributor to ensure accurate and timely order fulfilment.
• Follow up on deliveries and resolve fulfilment issues (short supply, delays or damages) promptly.

Beat & Territory Discipline

• Complete 100% of the assigned beat as per the daily/weekly journey plan.
• Maintain outlet coverage and visit-frequency targets across the territory.
• Plan visits efficiently to maximise outlet coverage within working hours.

Reporting & Data Sanctity

• Record every outlet visit, order and market activity accurately via the Company's sales app / DMS.
• Ensure all data logged is genuine and real-time, with no false visits, backdated entries or fabricated orders (data sanctity).
• Submit daily sales, stock and market-activity reports in the format and timelines specified by the Company.

In-Store Execution

• Ensure proper product display and shelf visibility at each outlet, as per Company display norms.
• Place and maintain marketing material / POSM (posters, standees, danglers, shelf strips) at outlets.
• Ensure stock rotation (FIFO) and that no expired or damaged stock remains on shelf.

Market Intelligence

• Gather retailer feedback on product acceptance, pricing and service issues.
• Track competitor products, pricing, schemes and new launches within the territory.
• Share actionable market and retailer insights with the Reporting Manager on a regular basis.

Skills & Qualifications

• Candidates with 1+ years of experience are welcome to apply.
• Graduate in any stream preferred.
• Prior experience in FMCG field sales, distribution or retail is an advantage but not mandatory.
• Two-wheeler with a valid driving licence, required for daily market visits.
• Smartphone with basic digital literacy to operate the Company's sales reporting app.
• Good communication and interpersonal skills; familiarity with the local market and language.
• Self-driven, disciplined, and comfortable working towards daily/weekly sales targets.

What We Offer

• Fixed salary with a performance-linked incentive structure.
• Field allowances, as applicable per Company policy.
• Structured on-the-job training and a clear growth path within Super Consumer Group's sales organisation.
• The opportunity to build a category from the ground up with Super Consumer Group.

Contact - [email removed]