Senior Sales Manager

• Regional Vision Strategy: Own the end-to-end sales strategy for the South territory. Translate corporate objectives into actionable regional business and financial plans, ensuring consistent growth across all segments.
• Team Leadership: Act as the direct leader for regional sales managers. Mentor, coach, and manage performance, ensuring a unified approach to targets and organizational standards.
• Brand Ambassadorship: Serve as the primary representative for redBus in the South region, fostering high-level partnerships and maintaining strong, mutually beneficial relationships with key agents and distributors.

• Target Achievement Performance Monitoring: Take full accountability for regional sales targets. Implement a rigorous, data-driven daily monitoring system to track the performance of Sales Officers, partners, distributors, and agents.
• Market Expansion (Tier 2/3 Focus): Aggressively identify and penetrate new geographical markets. Lead the strategy for entry into Tier 2 and Tier 3 cities to broaden the regional footprint.
• Business Development Pricing: Collaborate closely with the Business Development team to drive operator specific programs. Negotiate optimal commissions and pricing structures to ensure the B2B channel remains competitive and attractive to operators and agents.

• B2B Channel Scaling: Design and execute strategies to cultivate a diverse and robust retail agent base for bus ticketing and other line of businesses.
• Promotion Incentive Management: Champion the ideation and deployment of promotional campaigns and incentive programs. Act as the vital feedback loop between the field and the product team to refine these programs for maximum impact.
• Customer Acquisition (BTL): Lead the implementation of Below-the-Line (BTL) activities and promotional initiatives in coordination with the National Head to capture new agent network.

• Field Presence: Maintain a hands-on approach by participating in joint sales calls with Sales Officers to understand market pulse, refine pitch strategies, and solve complex on-ground challenges.
• Capability Building: Institutionalize periodic skill-enhancement training programs to uplift the sales teams negotiation, relationship-management, and analytical capabilities.

• Maximise retention and employee productivity while minimising employee cost
• Create an empowering environment for employees in the team
• Deploy initiatives to maintain a culture of performance across team members

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