Senior Sales Manager

RHENDRON

Company Description

At Rhendron, we are dedicated to crafting premium guitar strings and musician-focused

accessories designed to elevate performance, tone, and reliability. Founded by

passionate musicians and industry professionals, our mission is to deliver world-class

products that inspire creativity and help players achieve their unique sound.

Job Title: Senior Sales Manager

Department: Sales

Location: Dehradun

CTC: 4.5 LPA

Job Summary:

A Sales Manager is responsible for driving company sales by sourcing new clients

and maintaining relationships with existing clients. The role involves understanding

customer needs, presenting appropriate solutions, and negotiating terms to close sales

successfully.

Key Responsibilities

• Develop and maintain strong relationships with music retailers, distributors,

dealers, and OEM customers within the assigned territory.

• Identify and pursue new business opportunities to expand the company's

customer base and increase market share.

• Achieve assigned sales targets, revenue goals, and key performance indicators

(KPIs).

• Promote and sell the company's portfolio of guitar strings and other musical

instrument accessories.

• Conduct regular customer visits to present products, negotiate pricing, secure

orders, and strengthen business relationships.

• Prepare quotations, process sales orders, and ensure timely follow-up through

order fulfillment and delivery.

• Monitor customer inventory levels and recommend appropriate stock

replenishment to maximize product availability.

• Provide product information, pricing updates, and promotional support to

customers.

• Coordinate with the Product Specialist and Marketing teams to support new

product launches, demonstrations, and dealer training.

• Gather market intelligence on customer needs, industry trends, competitor

activities, and pricing strategies, and report findings to management.

• Resolve customer concerns by coordinating with Customer Service, Production,

and Logistics to ensure timely and effective solutions.

• Participate in trade shows, dealer events, exhibitions, and promotional activities

to generate leads and strengthen brand presence.

• Maintain accurate records of customer interactions, sales activities, forecasts,

and opportunities using the company's CRM system.

• Prepare regular sales reports, forecasts, and territory performance updates for

management.

• Ensure timely collection of customer payments and assist in managing

outstanding accounts in accordance with company policies.

• Collaborate with internal teams to ensure high levels of customer satisfaction

and consistent service delivery.

• Stay informed about new products, product applications, and industry

developments to effectively position the company's offerings.

• Represent the company professionally and uphold its values while building longterm

customer relationships.

• Travel within the assigned territory as required to meet customers, develop

business, and support sales initiatives.

Qualifications:

• Masters degree in Business Administration, Marketing, or a related field.
• Have Knowledge of Guitar as a musical Instrument & be well-versed with

different accessories and components used by guitar players.

• Proven experience as a Sales Manager or relevant role.
• Proficiency in English; knowledge of additional languages is a plus.
• Excellent knowledge of MS Office.
• Strong communication, negotiation, and interpersonal skills.
• Self-motivated with a results-driven approach.
• Aptitude in delivering attractive presentations.
• 5-10 years of proven B2B sales experience.

Work Environment:

• Office-based with occasional travel to client sites.
• Dynamic and fast-paced environment.

Contact:

Abhinav Aggarwal

[email removed]