Senior Sales Manager

About the Role

We are looking for an accomplished and result-oriented Senior Sales Manager to lead our sales initiatives, drive revenue growth, expand our customer base, and strengthen key client relationships. The ideal candidate will have a proven track record of consistently achieving sales targets, building high-performing sales teams, and developing strategic accounts.

The role requires a strong combination of strategic thinking, business development expertise, leadership capability, customer relationship management, and commercial acumen.

Roles & Responsibilities

1. Sales Strategy & Revenue Growth

Develop and execute sales strategies aligned with the organization's business objectives.

Own and achieve monthly, quarterly, and annual sales and revenue targets.

Identify new markets, customer segments, and business opportunities to accelerate growth.

Develop sales plans, forecasts, budgets, and territory strategies.

Monitor market trends, competitor activities, and customer needs to identify growth opportunities.

Drive sales initiatives that improve market penetration, revenue, and profitability.

2. Business Development

Generate and convert new business opportunities through strategic prospecting and relationship building.

Build and maintain a healthy sales pipeline and ensure effective pipeline management.

Develop strong relationships with key decision-makers and senior stakeholders.

Lead negotiations, commercial discussions, proposals, and contract closures.

Identify cross-selling and up-selling opportunities within existing accounts.

3. Team Leadership & Performance Management

Lead, mentor, coach, and motivate the sales team to consistently meet or exceed targets.

Set clear individual and team sales goals and monitor performance against KPIs.

Conduct regular performance reviews, sales meetings, and pipeline reviews.

Identify skill gaps and provide appropriate coaching, training, and development.

Foster a high-performance, accountable, and customer-focused sales culture.

4. Key Account Management

Develop and maintain strategic relationships with key customers and high-value accounts.

Understand customer business challenges and position solutions that create measurable value.

Ensure high levels of customer satisfaction, retention, and repeat business.

Act as a senior escalation point for critical customer issues.

Develop account plans for strategic customers and identify opportunities for long-term growth.

5. Sales Operations & Reporting

Maintain accurate sales forecasts and provide regular business updates to senior management.

Track sales KPIs including revenue, conversion rate, pipeline value, average deal size, and sales cycle.

Ensure effective use of CRM systems and adherence to sales processes.

Analyze sales performance data and implement corrective actions where required.

Collaborate with Finance, Marketing, Product, Operations, and Customer Success teams to ensure smooth execution.

Required Skills & Competencies

Strong sales leadership and team management skills.

Proven expertise in B2B/B2C sales and business development, depending on the organization's business model.

Strong track record of achieving and exceeding sales targets.

Excellent negotiation, presentation, and communication skills.

Strong relationship-building and stakeholder-management abilities.

Strategic account management and consultative selling skills.

Strong commercial and financial understanding.

Excellent pipeline management and sales forecasting capabilities.

Data-driven approach to sales decision-making.

Strong problem-solving and analytical skills.

Ability to manage multiple priorities in a fast-paced environment.

Proficiency in CRM platforms and sales productivity tools.

Strong understanding of sales methodologies, processes, and performance metrics.

Preferred Candidate Profile

The ideal candidate will:

Demonstrate a consistent history of meeting or exceeding revenue and sales targets.

Have experience managing and developing a team of sales professionals.

Possess strong experience in new business acquisition, enterprise/key account management, and revenue expansion.

Have excellent connections and market knowledge within the relevant industry, where applicable.

Demonstrate strong commercial judgment and negotiation skills.

Be highly driven, self-motivated, and comfortable working against ambitious targets.

Have a customer-first mindset with a strong focus on long-term relationships.

Be an effective people leader who can inspire, coach, and develop high-performing teams.

Be comfortable working with data, CRM dashboards, sales forecasts, and performance metrics.

Possess strong ownership, accountability, and execution skills.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

Achievement of monthly, quarterly, and annual revenue targets.

Sales pipeline growth and pipeline-to-revenue conversion.

Customer retention and account growth.

Average deal size and sales cycle efficiency.

Team productivity and target achievement.