Senior Sales Manager - Residential Water Solutions - Betterwater

About Betterwater

Betterwater, the consumer-facing brand of Mizu Corporation PVt. Ltd.[Doshion Group Co.] offers a subscription-based water-softening / Drinking water solution designed to make soft water convenient for homes, apartments and other commercial establishments. Its Betterwater Pod / MegaPod uses path breaking technology and is positioned around everyday water wellness for hair, skin and the home, with installation and ongoing maintenance service handled through its service model. Learn more at www.getbetterwater.in. Instagram: https://www.instagram.com/get.betterwater?xtok=bXdldjg5cXVsbWNm

Role Purpose

Lead Betterwater's sales Team of B2B and B2C for various product line of residential water solutions and growth by building a predictable customer-acquisition engine across residential and selected business segments. The role combines hands-on selling with territory planning, channel development, team coaching and close coordination with marketing and sales.

Key Responsibilities

1. Sales strategy and revenue delivery

• Lead, guide and achieve results through sales team of B2B & B2C segment
• Develop and execute sales plans with clear monthly and quarterly targets, territory priorities and channel plans.
• Own the sales funnel from lead qualification and water-assessment / demo coordination through proposal, negotiation, closure and handover.
• Review sales performance regularly, identify gaps and implement corrective actions to improve productivity and conversion.

2. Customer acquisition and key accounts

• Build a pipeline of residential customers, including apartment communities, commercial complexes, housing societies and individual homes.
• Develop business with relevant B2B segments such as salons, spas, wellness businesses and other suitable commercial customers.
• Personally manage strategic prospects and key accounts; build referral-led growth through customer advocacy and local networks.

3. Channel and partnership development

• Identify, onboard and activate appropriate referral and channel partners, which may include plumbers, interior / design professionals, builders, property managers and complementary home-service businesses.
• Create partner engagement plans, provide product and pitch training, and track leads and business generated through each channel.
• Explore society-level activations, , Expo, Seminars, Shows, local events and other cost-effective routes to market.

4. Team leadership and capability building

• Lead, coach and develop the sales team; establish clear individual targets, activity standards and territory ownership.
• Conduct regular pipeline reviews, field coaching, deal reviews and performance conversations.
• Build a disciplined, customer-focused sales culture and recommend hiring or capability-building needs as the business scales.

5. Customer experience and cross-functional execution

• Coordinate with marketing on campaigns, lead quality, customer insights and sales collateral.
• Work closely with installation and service teams to ensure a smooth transition from sale to installation and ongoing service.
• Monitor customer feedback, renewal / retention signals and escalations; use insights to strengthen customer experience and referrals.

6. Reporting and sales operations

• Maintain accurate CRM records, lead status, next steps, forecasts and sales reports.
• Track conversion rates, sales cycle, acquisition sources, average order value, recurring revenue, cancellations and team productivity.
• Share market intelligence on customer needs, competitor activity, pricing objections and emerging opportunities.

Candidate Profile:

Education and Experience

• BBA in Business, Marketing, Commerce, Engineering, Science or a related discipline; MBA / PGDM is an advantage.
• 8 to 12 years in sales / business development in the field of B2B-B2C Consumer / Wellness Product Line, with meaningful experience leading a sales team.
• Demonstrated success in target-driven selling and building new markets, preferably in consumer durables, home solutions, appliances, water treatment, wellness / beauty, subscription services or a related category.
• Experience in a combination of direct B2C sales and B2B sales of equipment or project selling to individual homeowners or real estate customers.
• Strong understanding of territory planning, lead management, consultative selling, negotiation, forecasting and sales performance reviews.
• Comfortable using CRM systems, spreadsheets and sales dashboards to manage a data-led sales process.

Core Skills and Competencies

• Sales leadership and coaching
• New business development
• Consultative selling
• Key account management
• Franchise / channel / partner development
• Negotiation and closing
• Territory planning
• CRM and pipeline discipline
• Forecasting and analytical thinking
• Customer relationship management
• Cross-functional coordination
• Ownership, resilience and a hands-on growth mindset

Language and Mobility

• Strong communication skills in English, Gujarati and Hindi are preferred for the Ahmedabad market.
• Willingness to travel locally for customer meetings, partner visits and field coaching is required.