Senior Sales Manager - Consumer/D2C

Role Overview:

We are looking for an experienced Senior Sales Manager to lead and scale a high-performing sales team in a fast-paced, growth-oriented business.

The role will be responsible for driving sales performance, developing team capabilities, improving conversion, and ensuring consistent achievement of business targets.

The ideal candidate will have strong people leadership, sales management, and performance management skills, with experience working in consumer, D2C, or other high-growth environments.

Key Responsibilities:

- Lead, coach, and develop sales team members through regular 1:1s, performance reviews, feedback, and targeted interventions.

- Own hiring, onboarding, training, and capability-building initiatives for the sales organization.

- Set clear performance expectations and drive team productivity, achievement, and accountability.

- Track sales performance, conversion metrics, and key business KPIs to identify gaps and improvement opportunities.

- Analyze market trends, customer behavior, and sales performance to identify opportunities for growth.

- Develop and implement corrective actions to improve sales conversions, productivity, and overall team performance.

- Drive execution of sales strategies and initiatives in line with business objectives.

- Work closely with cross-functional teams to improve the overall customer acquisition and sales journey.

- Identify recurring performance challenges and implement structured solutions to address them.

- Build a strong performance-driven culture focused on ownership, collaboration, and continuous improvement.

- Prepare and present sales performance updates, insights, and action plans to senior leadership.

Required Skills & Experience:

- 7 - 12 years of experience in sales, business development, or a related commercial function.

- Proven experience leading, managing, and scaling sales teams.

- Strong track record of driving sales performance, conversions, and business growth.

- Experience in consumer, D2C, retail, internet, or other high-growth businesses is preferred.

- Strong understanding of sales metrics, performance management, funnel management, and conversion optimization.

- Experience in hiring, onboarding, coaching, and developing sales professionals.

- Strong analytical and problem-solving skills with the ability to use data to drive decisions.

- Excellent communication, influencing, negotiation, and stakeholder management skills.

- Strong ownership, execution orientation, and ability to operate effectively in a fast-paced environment.