Senior Sales Manager ( CABLE Manufacturing Industry)

Role & responsibilities

Key Responsibilities

• Develop and execute sales strategies to achieve revenue, volume and profitability targets.
• Drive sales of electrical cables and related products across assigned territories/markets.
• Experience in Project Sales and other B2B sales.
• Develop and maintain strong relationships with dealers, distributors, electrical contractors, consultants, OEMs and institutional customers.
• Identify and develop new markets, customers and business opportunities.

Generate enquiries, prepare commercial proposals and negotiate pricing and commercial terms.

• Monitor competitor activities, market trends, pricing and customer requirements.
• Work closely with the Production, Planning, Dispatch, Finance and Technical teams to ensure timely execution of customer orders.
• Manage the complete sales cycle from lead generation and enquiry to order booking, dispatch and payment collection.
• Ensure effective credit control and timely collection of outstanding payments.
• Prepare regular sales forecasts, MIS reports and market intelligence reports for management.

Preferred candidate profile

Key Performance Indicators (KPIs)

• Sales revenue and volume achievement
• New customer acquisition
• Dealer/distributor network expansion
• Territory/market growth
• Gross margin and profitability
• Collection efficiency / DSO
• Customer retention
• Order conversion ratio
• Sales forecast accuracy
• Achievement of monthly, quarterly and annual targets

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
• 815 years of sales experience, preferably in the electrical cable/wire industry.
• Strong knowledge of LV/MV cables, electrical wires and related cable products.
• Proven experience in channel sales, institutional sales or project sales.
• Strong network among dealers, distributors, contractors, consultants, EPC companies and electrical industry customers.
• Demonstrated ability to consistently achieve and exceed sales targets.
• Strong negotiation, communication and presentation skills.
• Commercially astute with good understanding of pricing, margins and credit management.
• Willingness to travel extensively across assigned markets.
• Strong analytical and MIS/reporting skills.
• Ability to work in a high-growth, target-driven and professionally managed listed organization.