Senior Sales Manager Bakery & Sweets Equipment

Location: Delhi NCR

Experience: 8+ Years

Salary: ₹8–10 LPA

Employment Type: Full-time

We are looking for a Senior Sales Manager with 8+ years of relevant B2B sales experience, preferably in bakery equipment, commercial kitchen equipment, food processing equipment or food manufacturing equipment.

The ideal candidate should have experience dealing with bakery owners, sweet shops, confectionery manufacturers, bakery chains, food production units, QSRs, hotels and institutional kitchens, particularly for CAPEX and project-based equipment purchases.

• Develop new business and manage existing key accounts in the bakery, sweets, confectionery and food manufacturing sectors.
• Generate and close CAPEX/project sales for bakery and commercial kitchen equipment.
• Meet bakery owners, promoters, purchase heads, production heads, consultants and project teams.
• Understand customer requirements and recommend suitable equipment and complete solutions.
• Handle the complete sales cycle from lead generation and customer meetings to quotation, negotiation and order closure.
• Develop relationships with bakery chains, sweet manufacturers, food factories, QSRs, hotels and institutional customers.
• Achieve monthly, quarterly and annual sales targets.
• Maintain sales pipeline, forecasts and customer relationships.
• Coordinate with design, estimation, production and project teams for successful execution of orders.
• Travel for customer meetings and project visits whenever required.

• 8+ years of B2B sales experience.
• Strong preference for candidates with experience in bakery equipment / bakery machinery / commercial kitchen equipment / food processing equipment.
• Must have experience selling to businesses making CAPEX investments.
• Experience with bakery, sweets, confectionery or food manufacturing customers will be highly preferred.
• Strong business development, negotiation and relationship-management skills.
• Ability to independently generate leads and close high-value orders.
• Existing network among bakery owners, sweet shops, food manufacturers, consultants or hotel/restaurant groups will be an advantage.
• Candidate must be based in Delhi NCR.

Bakery Equipment | Bakery Machinery | Commercial Kitchen Equipment | Food Processing Equipment | Food Manufacturing | Sweets & Confectionery | Bakery Chains | Sweet Shops | Mithai Manufacturers | CAPEX Sales | Project Sales | B2B Sales | HORECA | QSR | Institutional Sales | Turnkey Projects