Senior Sales Manager / Assistant Sales Manager

Role Overview

We are seeking an experienced and result-oriented Sr.Sales Executive/Sales Assistant Manager to drive business growth across Government and Enterprise segments initially in Lucknow and nearby locations. The ideal candidate should have strong expertise in government sales, tendering processes, stakeholder management, and building strategic relationships with government departments, PSUs, and system integrators.

Key Responsibilities -

• Develop and execute effective sales strategies to achieve revenue growth and business objectives.
• Identify new market opportunities, industry trends, and potential business avenues.
• Generate qualified leads and build long-term relationships with key clients and stakeholders.
• Represent the company with strong knowledge of products, solutions, and service offerings.
• Manage government sales activities, including relationship building and coordination with government officials for project opportunities.
• Regularly liaise with government departments, officials, and decision-makers to drive business engagement and project execution.
• Manage sales and marketing initiatives within government departments while ensuring a thorough understanding of government procurement and tendering processes.
• Build and maintain strong relationships with government bodies, PSUs, customers, and system integrators to enhance account penetration.
• Understand the government buying cycle across State Government, Central Ministries, and PSU segments, and leverage sector dynamics to create business opportunities.
• Deliver impactful presentations, conduct product demonstrations, and influence solution specifications to strengthen the companys position in upcoming tenders.
• Develop and maintain strong business relationships with customers to maximize satisfaction and retention.
• Create compelling value propositions and solution strategies for government-sector clients.
• Conduct competitor analysis and monitor market trends to improve market positioning and achieve business targets.

Required Skills

• Two-Wheeler - Mandatory
• Languages - Hindi & English Reading, Writing and Communication
• Key Requirement - Should have good knowledge of the local market and established relationships/network with Government and Enterprise customers.
• Preferred Skills: Tender/RFP handling, government procurement process, customer relationship management, lead generation, and business development.