Senior Sales Executive

SENIOR SALES EXECUTIVE B2C SALES
Electrical Cables, Wires | Vidarbha
Location: Nagpur / Vidarbha Region
Experience: 5+ Years
Industry: Electrical / Cables & Wires / B2C Sales
Employment Type: Full-Time
About the Role
We are looking for an experienced and result-oriented Senior Sales Executive to drive B2C sales and business development across the Vidarbha region.
The ideal candidate should have strong market knowledge and an established network among Builders & Developers, Electrical Contractors, Industrial Customers, Consultants, EPC Companies and other institutional buyers, Solar power Installers & Generation Plants.
The candidate will be responsible for developing new business, managing key accounts, generating enquiries, converting opportunities into orders and achieving assigned sales and collection targets.
Key Responsibilities

• Develop and maintain strong relationships with Builders & Developers, Electrical Contractors and Industrial Customers.
• Identify and generate new business opportunities across the Vidarbha region.
• Generate regular enquiries for cables, wires and electrical products.
• Handle the complete sales cycle lead generation enquiry quotation negotiation order dispatch payment collection.
• Develop and maintain a strong customer and project pipeline.
• Visit project sites, industries, contractors and customer offices regularly.
• Identify upcoming projects and establish early engagement with decision-makers.
• Understand customer requirements, technical specifications and product applications.
• Coordinate with internal teams for pricing, quotations, stock availability, delivery and order execution.
• Follow up on quotations and ensure maximum conversion of enquiries into orders.
• Develop and manage key accounts and increase business from existing customers.
• Maintain regular contact with contractors, purchase teams, project managers, consultants and decision-makers.
• Monitor competitor activities, market pricing, upcoming projects and customer requirements.
• Ensure timely payment follow-up and support the company in maintaining healthy receivables.
• Achieve monthly, quarterly and annual sales and collection targets.
• Maintain accurate records of customer visits, enquiries, quotations, orders and pipeline status.
• Submit regular sales reports and market feedback to management.

Candidate Profile

• 5+ years of sales experience in B2C sales.
• Experience in Electrical Industry, Cables & Wires, Building Materials or related industries will be preferred.
• Strong and established exposure to:
• Builders & Developers
• Electrical Contractors
• Industrial Customers
• EPC / Project Companies
• Consultants / Project Managers

• Good knowledge of the Vidarbha market will be highly preferred.
• Strong communication, negotiation and relationship-management skills.
• Ability to independently manage customers and sales territories.
• Target-oriented with a strong focus on business generation and conversion.
• Willingness to travel extensively across Vidarbha.
• Should have a valid driving licence and willingness for regular field visits.
• Strong follow-up and collection skills.
• Working knowledge of MS Excel, WhatsApp and basic CRM/reporting tools.

Key Performance Indicators (KPIs)
The candidate will be evaluated on:
1. Sales Achievement
Monthly / quarterly / annual sales target achievement.
2. New Business Development
Number and value of new customers and new accounts developed.
3. Enquiry Generation
Quality and value of enquiries generated from the assigned territory.
4. Conversion Ratio
Conversion of enquiries and quotations into actual orders.
5. Project Pipeline
Number and value of active projects and opportunities under development.
6. Customer Development
Growth in business from existing customers and key accounts.
7. Collection Performance
Timely payment follow-up and achievement of collection targets.
8. Market Coverage
Regular visits and engagement with customers, contractors, industries and projects.
What We Are Looking For
We are looking for someone who is not just a sales representative, but a business developer someone who can identify opportunities, build relationships, create a strong project pipeline and independently convert opportunities into profitable business.
Interested candidates with strong Vidarbha market exposure and an existing B2B customer network are encouraged to apply.