Senior Sales Executive

Role Summary

We are looking for a passionate and result-driven sales professional to strengthen our General Trade business in Delhi and Ludhiana. The incumbent will be responsible for driving sales growth, expanding distribution reach, managing channel partners, and ensuring strong market execution across the assigned territory.

## Key Responsibilities

* Achieve sales targets as per budget for the assigned territory.

* Drive General Trade business through distributors, dealers, and retailers.

* Ensure timely collection and maintain healthy outstanding levels.

* Expand distribution and increase market coverage.

* Appoint and manage distributors, dealers, and retail partners.

* Identify opportunities for franchise expansion and FOFO store development.

* Manage and support EBO (Exclusive Brand Outlet) and MBO (Multi-Brand Outlet) operations.

* Ensure product availability, visibility, and merchandising across key outlets.

* Track competitor activities and market trends.

* Build strong relationships with channel partners and key stakeholders.

## Candidate Profile

* 5–10 years of experience in General Trade sales.

* Experience in Consumer Durables, Luggage, Lifestyle Products, Appliances, Footwear, FMCG, or dealer-network-driven organizations.

* Strong exposure to channel management, distributor handling, and dealer networking.

* Experience managing EBO, MBO, and franchise business models.

* Excellent communication, negotiation, and relationship management skills.

* Self-motivated, target-oriented, and capable of working independently.

## Key Performance Indicators (KPIs)

* Sales Achievement vs. Target

* Distributor & Dealer Network Expansion

* Collection Efficiency

* Outstanding Management

* Market Coverage Enhancement

* Franchise / FOFO Store Development

* EBO & MBO Performance

## Preferred Industry Background

Luggage | Consumer Durables | Home Appliances | Lifestyle Products | Footwear | FMCG | Retail Channel Sales