Senior Sales Executive

Role & responsibilities

• Achieve monthly, quarterly and annual sales targets.
• Generate new business opportunities in the assigned territory.
• Identify potential customers, dealers, distributors, builders and contractors.
• Develop new markets and expand the company's customer base.
• Follow up on leads and convert them into confirmed orders.
• Build and maintain strong relationships with dealers, distributors, builders, contractors and industrial customers.
• Regularly visit existing customers and understand their requirements.
• Appoint new dealers/distributors where required.
• Handle customer queries, complaints and commercial discussions.

Visit construction sites, infrastructure projects and industrial projects.

• Identify upcoming projects and estimate their steel requirements.
• Develop contacts with purchase managers, contractors, builders, engineers and project decision-makers.
• Track project progress and follow up until order closure.
• Promote and sell products such as TMT Bars, MS Rods, Structural Steel and other steel products.
• Understand product specifications, grades, sizes and applications.
• Provide suitable product information based on customer requirements.
• Prepare quotations and negotiate prices within approved company limits.
• Discuss payment terms and delivery schedules with customers.
• Monitor market prices and competitor pricing.
• Provide regular market feedback to management.
• Coordinate with Accounts, Dispatch and Operations teams for smooth order execution.
• Follow up on pending orders and deliveries.
• Monitor customer outstanding payments and coordinate for timely collection.
• Ensure customer commitments are properly communicated internally.
• Monitor competitor products, prices, schemes and market activities.
• Identify new market opportunities.
• Maintain information about dealers, contractors, builders and projects in the territory.
• Submit regular market reports to management.
• Prepare daily/weekly/monthly sales reports.
• Maintain customer and lead databases.
• Submit sales forecasts and pipeline reports.
• Report market conditions, competitor activities and customer feedback.

Candidate Requirements

• Graduate degree in any discipline; MBA/PGDM in Sales & Marketing is an advantage.
• 2 to 6 years of experience in steel/TMT/building material sales preferred.
• Strong network among dealers, distributors, builders, contractors or industrial customers.
• Good knowledge of the local market.
• Excellent communication and negotiation skills.
• Strong customer relationship management skills.
• Target-oriented and self-motivated.
• Willingness to travel extensively within the assigned territory.
• Own vehicle and valid driving licence preferred.
• Basic knowledge of MS Excel and CRM/ERP systems.