Senior Sales Executive (Direct Sales, B2B, Field Sales)

Senior Sales Executive

Location: Mumbai, Trichy, Ernakulam (Kochi), Coimbatore, Ahmedabad, Bhopal

Department: Sales

Position Type: Full Time (Permanent Employment)

Mandatory Skills Required: B2B Sales, Direct Sales, Field Sales

Industry Experience Required: Home Appliances Sales OR Paint Sales OR Furniture/Plywood Sales.

[NO RETAILS SALES, NO SHOWROOM SALES, NO DISTRIBUTOR SALES, NO CHANNEL SALES]

About the Company: (Mattress/Foam Business)

Our client is one of Indias premier mattress and sleep-solutions brands with a 30+ year legacy and a strong manufacturing presence across multiple states. Recognized as an industry pioneer and a certified Star Export House, the company engineered innovations like anti-microbial protection and advanced foam technologies, backed by international CertiPUR-US and ISO certifications.

JD:

Job Purpose

To drive sales growth and strengthen the sales and distribution network for the Mattress Business by achieving sales targets, managing channel partners, expanding market presence, and maintaining strong customer relationships while ensuring effective market execution and collections.

Key Responsibilities

• Develop and strengthen the sales and distribution network in the assigned territory.
• Drive business growth and ensure achievement of monthly, quarterly, and annual sales targets for the Mattress Business.
• Ensure timely collection of outstanding payments within the credit period defined by the Company.
• Maintain strong and professional relationships with dealers, distributors, retailers, and other business associates to enhance the Companys market image.
• Identify and appoint new dealers/distributors to expand market reach and improve business penetration.
• Provide strategic market inputs and recommendations for business development and market expansion.
• Regularly monitor market trends, competitor activities, pricing, and customer requirements to identify growth opportunities.
• Identify business challenges and operational gaps affecting growth and implement suitable corrective actions aligned with the Companys long-term objectives.
• Ensure effective channel management, territorial control, merchandising activities, product displays, POP materials placement, and distribution of brochures and price lists.
• Conduct regular market visits to evaluate dealer performance, distributor effectiveness, branch office efficiency, and implementation of Company policies.
• Build and maintain healthy relationships with key customers and channel partners to ensure long-term business continuity.
• Coordinate with internal departments such as Supply Chain, Customer Support, Finance, and Marketing for smooth business operations.
• Submit periodic sales reports, market intelligence reports, and business development updates to management.

Requirements and skills

• Graduate in any discipline (MBA in Marketing preferred).
• Proficiency in English & Local Language.
• Good knowledge of MS Office
• Fast learner and passion for sales
• Self-motivated with a results-driven approach.
• Experience working with Salesforce or equivalent CRM software is preferred.

Sincerely,

Sonia TS (HR)