Senior Sales Engineer

Role & responsibilities

1. Sales & Business Development

• Develop and execute a Pan-India sales strategy for elevator safety and motion components.
• Build, manage, and continuously expand the sales pipeline across targeted customer segments.
• Identify and acquire new Indian / Non-MNC elevator OEMs and Tier-2 customers.
• Develop new markets, territories, applications, and customer segments to achieve sustainable business growth.
• Convert market opportunities into enquiries, trials, orders, and long-term business relationships.

2. Customer Development & Relationship Management

• Establish and maintain strong relationships with elevator OEMs, dealers, component manufacturers, machine manufacturers, home-lift companies, and modernization companies.
• Develop strong contacts with key decision-makers across purchase, engineering, design, production, and management functions.
• Understand customer requirements and provide appropriate technical and commercial solutions.
• Conduct regular customer visits and maintain close engagement with key accounts.

3. Product & Technical Sales

• Promote and develop business for Safety Gears, Governors, Oil Buffers, Roller Guide Shoes, Elevator Safety Components, and other Elevator Motion & Mechanical Components.
• Conduct product presentations, technical discussions, demonstrations, and customer trials.
• Coordinate with internal technical, engineering, and production teams to address customer requirements and develop application-specific solutions.
• Support product qualification, testing, trials, and approvals at customer locations.

4. Commercial Management & Order Conversion

• Generate enquiries and prepare technically and commercially appropriate quotations.
• Lead commercial negotiations within approved pricing, margin, and commercial guidelines.
• Follow up systematically on quotations, trials, approvals, and pending orders.
• Drive opportunities through the complete sales cyclefrom initial enquiry to order closure and repeat business.
• Ensure achievement of targeted sales revenue and gross margins.

5. Dealer & Channel Development

• Identify, appoint, and develop selected dealers / channel partners in strategically important markets.
• Establish clear channel responsibilities and maintain healthy relationships without creating channel conflicts.
• Monitor dealer performance, business development activities, and customer coverage.
• Support channel partners with product knowledge, technical inputs, and commercial support.

6. Market Intelligence & Strategic Development

• Continuously monitor competitor activities, market trends, customer requirements, pricing, and emerging opportunities.
• Identify new applications and product opportunities within the elevator industry.
• Provide regular market intelligence and actionable feedback to management.
• Participate in customer seminars, technical workshops, exhibitions, and industry events to strengthen market presence and generate leads.

7. Sales Planning, CRM & Reporting

• Maintain accurate and updated CRM records, customer information, opportunity status, and sales pipeline.
• Prepare regular sales forecasts, pipeline reviews, and monthly MIS.
• Provide management with clear visibility on enquiries, quotations, trials, conversion status, order potential, and business risks.
• Develop and maintain an actionable customer and prospect database across India.

Preferred candidate profile

• 510 years of relevant experience in elevator components, elevator industry, or technical B2B industrial sales.
• Strong existing network among Indian elevator OEMs, dealers, component manufacturers, machine manufacturers, home-lift companies, or modernization companies will be highly preferred.
• Engineering qualification preferred; MBA / PG qualification in Sales or Marketing will be an advantage.
• Strong understanding of technical products and the ability to translate technical features into customer value.
• Proven track record in new customer acquisition and business development.
• Strong commercial, negotiation, presentation, and relationship-management skills.
• Ability to independently manage a Pan-India territory and develop business with limited supervision.
• Highly result-oriented, self-driven, and comfortable working in a target-driven environment.
• Willingness and ability to undertake extensive travel across India.