Senior Sales and Marketing Manager

Company Description NRC Group of Industries is an ASME U Stamp certified manufacturing organization specializing in pressure vessels, tanks, and heat exchangers. The company has strong capabilities in medium to heavy sheet metal fabrication and pressed tool components, including stamping and forming parts. NRC Group works with a wide range of material grades such as SS 304, SS 316, SS 202, Carbon Steel, SA 516, E350C, and multiple aluminum grades like 6061, 6082, 5052, and 8011, as well as Inconel 718. The organization focuses on quality, precision engineering, and customized solutions to serve industrial clients. Applicants can expect a technically driven, production-oriented environment with opportunities to contribute to complex fabrication projects.

Role Description The Senior Sales and Marketing Manager role is a full-time, on-site position based in Coimbatore. This role is responsible for developing and executing sales and marketing strategies to drive revenue growth for pressure vessels, tanks, heat exchangers, and sheet metal fabrication services. Day-to-day activities include identifying and developing new business opportunities, managing key customer relationships, preparing and presenting technical and commercial proposals, and negotiating contracts. The manager will collaborate closely with production, engineering, and quality teams to ensure customer requirements are understood and met, and to align marketing messages with technical capabilities. The role also involves market research, competitor analysis, pricing strategy, brand positioning, and leading the sales and marketing team toward defined targets.

Qualifications

• Strong sales strategy, business development, and account management skills, with a proven track record in industrial or manufacturing sectors.
• Experience in marketing planning, brand positioning, and promotional activities, including both traditional and digital marketing channels.
• Ability to understand technical specifications related to pressure vessels, tanks, heat exchangers, and sheet metal fabrication, and to communicate these effectively to customers.
• Competence in market research, competitor analysis, and pricing strategy to support data-driven decision-making.
• Leadership and team management skills, including mentoring, performance tracking, and cross-functional collaboration.
• Excellent negotiation, presentation, and communication skills, with the ability to engage effectively with engineers, procurement teams, and senior stakeholders.
• Bachelor's degree in Mechanical Engineering, Industrial Engineering, Business Administration, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Relevant experience (typically 8+ years) in sales and marketing within heavy engineering, fabrication, or related manufacturing industries.
• Proficiency in CRM tools, MS Office, and basic data analysis; familiarity with ERP systems is beneficial.
• Willingness to travel for