Senior Retail Marketing Manager

Reporting To: Head of Marketing

Location: HO

Team Management: 4 Regional Marketing Managers

The Senior Retail Marketing Manager will lead the regional marketing strategy across all zones, ensuring alignment with business objectives and sales goals. This role will oversee a team of Regional Marketing Managers and drive high-impact marketing campaigns, digitally integrated, localized brand activations, and data-driven initiatives

that enhance store performance, customer acquisition, and brand visibility in diverse markets.

Responsibilities:

• Develop and drive retail marketing strategies across regions aligned with brand objectives and sales goals.
• Lead, mentor, and review performance of the Regional Marketing Managers; ensure seamless execution of regional plans.
• Leverage market research, customer segmentation, and profiling to guide regional marketing decisions and localized targeting.
• Approve and oversee region-specific marketing calendars (ATL, BTL, local activations) to drive store footfall and revenue.
• Plan and oversee region-specific BTL campaigns and in-store activations; ensure timely execution, innovation, and local impact.
• Work closely with the Digital marketing team and Brand team to develop or support both online and offline plans for regional campaigns.
• Oversee full-funnel marketing support for new store launches including pre-launch buzz, launch-day activities, and post-launch sustainment.
• Track campaign effectiveness using defined KPIs and ROI metrics; implement improvements based on data insights.
• Identify underperforming stores in each region and work with RMs on corrective marketing action plans.
• Partner with Retail Ops, VM, Digital, HR, and Brand teams to align marketing efforts with business needs.
• Consolidate and manage regional marketing budgets; ensure cost-effective planning and execution.
• Build and manage a network of national agencies and oversee regional vendor onboarding and quality assurance.
• Monitor market trends and regional customer behavior; adapt plans to maximize local relevance.

Candidate Profile

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 810 years of experience in retail marketing with at least 3 years in a

regional/multi-regional leadership role.

• Strong track record of handling ATL, BTL, and hyperlocal campaigns across diverse markets.
• Experience launching new stores and reviving underperforming stores is a must.
• Strong understanding of digital marketing tools, channels (SEO, SEM, social, influencer), and performance-driven tactics.
• Excellent leadership and people management skills
• Strong analytical and sales-oriented mindset
• Creative thinking with a bias for execution
• Strong communication and stakeholder management skills