Senior Research Manager - Mixed Methods

Job Description - Senior Research Manager - Mixed Methods

Experience : 10-12 Years in consumer research / insights

Location : Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical) :

• Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.

• Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.

• Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.

• Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.

• Building capability in mixed methods approaches within the team.

• Connecting research outcomes to client objectives, market realities, and strategic decision-making.

• Building trust with clients, internal stakeholders and cross-functional teams.

• Partnering effectively with analysts, designers, product managers, and other researchers.

• Maintaining clear communication during project briefings, updates, and post-study discussions.

• Making insights accessible and persuasive through clear narratives and visuals.

• Proactively addressing issues to ensure smooth project closure.

• Driving alignment on research strategies and recommendations.

• Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities - Technical :

• Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.

• Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations

• Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.

• Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.

• Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.

• Translating numbers and narratives into compelling stories that resonate with stakeholders.

• Guide the customer on the appropriate research strategy that addresses their business objectives.

• Design the discussion guide / questionnaire / research framework.

• Analyse the information and create insights / synthesize findings.

• Create reports in PowerPoint, Google Slides

• Design proposals / pitches for client studies.

• Be the key point of contact for the client.

• Manage the overall project end to end.

• Guiding junior researchers across qual and quant projects.