Senior Relationship Officer - Equitas

Job Description ? Bancassurance Frontline Sales Role

 

Band- 1

CTC- Up to rupees 4 lakhs

 

JOB SUMMARY :

To Manage the partnership between Bharti Life Insurance and Partner Bank to sell Insurance products by building relationships with Bank staff and Management, meeting sales targets by converting leads, providing training on insurance products and ensuring customer satisfaction. Promoting the brand and capturing higher share of wallet in the Insurance business of Partner bank and meeting New business productivity accomplishing assigned Renewal Targets.

 

KEY RESPONSIBILITIES :

? Build and Maintain strong relationships with Bank staff (Branch seller, Tellers) and key decision makers.

?Drive sales growth by managing leads generated from bank?s branches, converting them into quality business and meeting sales targets.

?Working, engaging and connecting with HNI clients for one-on-one selling.

?Closing sale and following up on issuance.

?Promoting the brand and capturing higher share of wallet in the Insurance business of Partner bank.

?Train Bank staff on life insurance concepts and new products introductions to enable them to effectively sell to customer.

?Increasing bank?s customer awareness about Life Insurance solutions and achieve the

targeted penetration.

? Monitor Sales performance, SP activation rates and customer persistency to ensure business goals are met.

? Drive effectively the Reward and recognition programs launched for the bank staff.

? Follow established processes, ensure timely customer connect and coordinate with operations and other department to maintain compliance and customer satisfaction.

? Ensure submitting DSR through company?s sales report management tool.

? Maintain up to date knowledge of all insurance products and company regulations.

? Stay informed about industry trends, competitors? offerings and regulatory updates

 

MINIMUM/SPECIFIC EXPERIENCE :

? Graduate/ Post Graduate in any discipline

? Good communication skills ? English regional language (mandatory)

? Age group: 25-30 years

? Min 2 years of Sales experience

? Preferably has own conveyance

? Previous experience of BFSI industry is preferred

 

Competencies and Skills -

1. 
         Competency- Result Orientation
   Definition-
   Encourages the team to set challenging yet achievable sales, recruitment and persistency goals (13th and 25th month)
   

Regularly reviews self and team performance on KPI, incentive targets and provides feedback to help them improve

Recognizes and rewards team members who consistently exceed their sales, recruitment and persistency targets (KPI)

Skillset required-
Goal Setting, Time Management, Target Focus, Performance Review, Feedback Use

 

1. 
         Competency - Sales Orientation
   Definition-
   Proactively researches and stays updated on new life insurance products and services
   

Identifies customer needs and recommends appropriate solutions

Develops strong relationships with existing customers to drive repeat business

Meets or exceeds monthly/quarterly sales targets

Skillset required-
Product Knowledge, Prospecting, Communication, Customer Understanding, Closing Skills

 

1. 
         Competency- Customer Delight
   Definition-
   

Proactively identifies and addresses customer needs and concerns

Knows customer segments in the locality and develops strong relationships with customers to foster loyalty and trust

Provides product knowledge training to sales team to enhance customer experience

Analyzes customer feedback and implements improvements to processes and services

Skillset required-
Customer Service, Relationship Building, Active Listening, Problem Solving, Feedback Handling
 

1. 
         Competency- Work Ethics
   Definition-
   Promotes a culture of integrity and ethical behavior within the team
   

Ensures sales practices comply with relevant laws, regulations, and industry standards

Provides guidance to sales representatives on ethical dilemmas and decision-making

Takes prompt action to address any unethical conduct or misconduct towards brand values

Skillset required-
Integrity, Compliance, Fairness, Responsibility, Ethical Behavior

 

1. 
         Competency - People and Team Leadership
   Definition-
   Communicates a clear vision and strategy for the team to achieve organizational objectives
   

Motivates and inspires the team to perform at a high level

Delegates tasks and responsibilities effectively to leverage team members' capabilities

Provides constructive feedback and coaching to help team members develop their skills

 

Skillset required-
Motivation, Teamwork, Delegation, Coaching, Support

 

1. 
         Competency - Recruitment/Distribution Skills
   Definition-
   Proactively identifies and maintains a diverse pipeline of potential advisors and partners using established criteria, competitor mapping, and professional networking.
   

Develops and delivers a compelling value proposition that clearly articulates the career opportunity, compensation, and support structure, effectively influencing and convincing high-potential advisors and partners to join the team.

Skillfully anticipates and manages advisor objections through clear communication, factual evidence, and motivational techniques.

Effectively leverages existing networks, professional referrals, and natural market opportunities to consistently generate quality leads for distribution expansion.

Demonstrates the ability to attract established and high-performing distributors or teams from competitor organizations by highlighting the unique advantages and growth opportunities the company offers.

Ensures a good selection process is followed, and successful recruits are smoothly integrated by providing initial training and necessary resources to facilitate a fast start in the role.

 

Skillset required-
Lead Generation, Networking, Prospecting, Communication, Interviewing

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