Senior Regional Marketing Manager

Senior Regional Marketing Manager

ROLE PURPOSE:

The Senior Regional Marketing Manager will be responsible for driving the overall marketing agenda for an assigned multi-state region, with direct accountability for admissions enablement, lead generation, marketing effectiveness, budget productivity, brand visibility, execution excellence and regional market leadership. The role will translate national and HO marketing strategy into strong regional and local market action plans while ensuring that marketing investments are aligned with admission targets and business priorities.

The Senior Regional Marketing Manager will lead a team of Regional Marketing Managers and work closely with Regional Business Heads, Branch Heads, Admission teams, Academic teams and other regional stakeholders. At the same time, the primary functional responsibility and accountability of the Senior Regional Marketing Manager will remain with the Central/HO Marketing Team and Marketing Leadership.

The Senior Regional Marketing Manager will therefore operate as the bridge between HO Marketing strategy and regional business requirements, working in alignment with Central Marketing priorities, guidelines, campaigns and processes while ensuring that the region receives the necessary marketing support to achieve its business objectives. The role requires a strong combination of:

• Strategic planning
• Business orientation
• Marketing leadership
• People management
• Execution excellence
• Commercial acumen
• Cross-functional collaboration
• Regional market understanding

KEY RESPONSIBILITIES:

• Regional Marketing Strategy & Annual Planning
• Admissions & Business Growth Ownership
• Marketing Budget Planning & ROI Management
• Regional Lead Generation
• Branch Marketing & Branding
• Regional Campaign Execution
• Competitive Intelligence & Market Insights
• Regional PR & Reputation Management
• Agency & Partner Ecosystem
• Influencer & Local Advocacy Network
• Team Leadership & Capability Building
• Stakeholder Management
• Field & Branch Engagement

Travel Requirement - Extensive travel across states, cities and branches within the assigned region is mandatory.