Senior Recruitment Marketing Specialist

Job Summary Employer Brand Strategy Leadership

• Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets
• Serve as the in-house employer branding expert - advising senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets
• Lead the development and evolution of talent marketing frameworks, strategic campaign plans, and regional go-to-market approaches
• Identify and respond to shifts in regional talent landscapes, proactively recommending employer brand strategies that keep NTT DATA competitive as an employer of choice

Recruitment Marketing Campaigns

• Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application
• Lead targeted campaigns for critical hiring initiatives, leadership roles, and special projects with a sharp focus on ROI and pipeline quality
• Develop tailored, region-specific strategies that reflect local culture, talent behaviors, and market nuances - particularly across India and other markets

Social Media Strategy Content

• Own talent-focused social media strategy across key platforms including LinkedIn, Instagram, Facebook, Twitter/X, and emerging channels
• Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences
• Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams
• Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance

Content Development Brand Compliance

• Serve as the primary content editor and quality check for all talent marketing assets - including job advertisements, social media creatives, email campaigns, event assets, and recruitment collateral
• Ensure rigorous brand compliance across all talent marketing outputs, acting as a brand guardian to maintain consistency in voice, tone, visual identity, and messaging
• Develop and maintain a library of modular, reusable talent marketing assets that regional teams can adapt within brand guidelines
• Translate complex business and role narratives into clear, compelling, candidate-centric content that resonates with diverse global audiences

Stakeholder Partnership Advisory

• Operate as a trusted strategic advisor and primary point of contact for regional TA leaders and senior business stakeholders across India and MEA
• Build strong, collaborative relationships with cross-functional partners including Talent Acquisition, HR Business Partners, and Marketing teams globally
• Lead regular strategic reviews and planning sessions with regional partners, translating business hiring goals into actionable talent marketing strategies
• Drive alignment and buy-in across geographically distributed teams and diverse organizational cultures

Measurement, Reporting Optimization

• Define KPIs and success metrics for all campaigns and regional talent marketing initiatives
• Deliver regular performance reporting and data-driven insights to senior stakeholders, recommending optimizations based on results
• Benchmark NTT DATA's employer brand performance against industry trends and competitor activity to identify strategic opportunities

Requirements Education

• Bachelor's degree in Marketing, Communications, Journalism, Human Resources, or a related field is required
• A Master's degree or MBA with a specialization in Marketing or Strategic Communications is an advantage
• Professional certifications in employer branding, digital marketing, or social media strategy are a plus

Experience

• 12+ years of progressive experience in talent marketing, employer branding, recruitment marketing, or a closely related discipline
• Demonstrable track record of owning and executing employer brand strategy end-to-end, not just executing tasks
• Extensive experience developing and managing social media strategies and writing platform-native copy across LinkedIn, Instagram, and other major channels
• Proven experience building and managing careers website content and optimizing digital candidate journeys
• Experience working across or within India and other talent markets is strongly preferred
• Background partnering with senior HR, TA, and business leaders as a strategic advisor, not just a delivery resource

Key Competencies

• Expert-level written and verbal communication skills, with an exceptional ability to craft compelling narratives for diverse audiences and formats
• Deep command of brand management principles, brand voice, and compliance across global organizations
• Strong grasp of digital marketing fundamentals - SEO, paid social, email marketing, analytics, and campaign management
• Proficiency with talent marketing and employer branding tools and platforms (LinkedIn Talent Solutions, Everyone Social, Canva, Google Analytics, etc.)
• Highly analytical with the ability to interpret data, measure impact, and translate insights into strategy
• Exceptional project management skills with the ability to independently manage multiple high-priority workstreams simultaneously

Personal Attributes

• Self-motivated, results-oriented, and driven by a genuine passion for employer branding and the candidate experience
• Intellectually curious and proactive - someone who stays ahead of trends and constantly pushes for better
• Collaborative by nature, with the interpersonal skills to build trust and influence effectively across cross-functional and cross-cultural teams
• Comfortable operating with ambiguity and autonomy in a large, globally matrixed organization
• A natural storyteller who takes pride in turning complex information into engaging, human-centered content.