Senior Programmatic & Performance Media Specialist

Experience: 4-8+ Years
Location: India Remote / Hybrid
Employment Type: Full-time / Contract / Freelancer / Managed Service Resource
Shift: New Zealand Business Hours approximately 3:30 AM to 11:30 AM IST, subject to seasonal daylight-saving changes.

Role Overview

We are looking for an experienced Senior Programmatic & Performance Media Specialist with strong hands-on expertise in Google Display & Video 360 (DV360) and Google Ads.

The candidate will be responsible for the complete lifecycle of digital media campaigns, including campaign setup, trafficking, QA, tracking, pacing, budget management, optimization, troubleshooting, reporting, and performance management.

Key Responsibilities

• Build, configure, launch, and manage campaigns across DV360 and Google Ads.
• Manage Display, Native, Video, YouTube, Search, Demand Gen, and Performance Max campaigns.
• Configure insertion orders, line items, targeting, bidding, budgets, creatives, and tracking.
• Conduct detailed pre-launch and post-launch campaign QA.
• Validate targeting, budgets, bids, creatives, landing pages, URLs, UTMs, tracking, and conversion events.
• Monitor daily campaign delivery, pacing, and budgets.
• Identify and proactively address under-pacing and over-pacing risks.
• Optimize bids, budgets, audiences, creatives, placements, frequency, devices, geography, inventory, and brand-safety settings.
• Manage keywords, negative keywords, search queries, YouTube audiences, and Performance Max asset groups.
• Implement and validate Floodlight and Google Ads conversion tracking.
• Support GTM, GA4, and conversion tracking implementation and troubleshooting.
• Investigate discrepancies between DV360, Google Ads, GA4, and reporting platforms.
• Troubleshoot campaign delivery, creative disapprovals, tracking failures, audience issues, inventory limitations, and bid strategy issues.
• Prepare weekly/monthly performance reports and provide actionable insights and optimization recommendations.
• Work closely with account managers, media teams, and client stakeholders.
• Maintain campaign documentation, change logs, pacing trackers, and handover documents.
• Identify opportunities for automation, including pacing alerts, automated reporting, campaign QA, anomaly detection, dashboards, and campaign health monitoring.

Required Skills & Experience

• 4-8+ years of experience in digital media, programmatic advertising, performance marketing, or ad operations.
• 2-3+ years of strong hands-on experience with DV360 preferred.
• Strong hands-on experience with Google Ads.
• Strong understanding of programmatic advertising and digital media campaigns.
• Experience with campaign trafficking, optimization, budget management, and pacing.
• Hands-on experience with Floodlight and conversion tracking.
• Working knowledge of GA4 and Google Tag Manager.
• Experience troubleshooting campaign delivery and tracking issues.
• Experience managing medium-to-large campaign portfolios.
• Strong reporting and analytical skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong communication and stakeholder management skills.

Preferred Skills

• Google Ads Certification
• Campaign Manager 360
• Looker Studio
• Google Ads Scripts
• Advanced Excel / Google Sheets
• BigQuery
• API-based reporting or automation
• Campaign QA automation
• Brand safety, viewability, fraud prevention, and inventory quality

Working Hours

The role will support New Zealand business hours, approximately 3:30 AM 11:30 AM IST, subject to seasonal daylight-saving changes in New Zealand. Candidates should be comfortable working this shift on an ongoing basis.

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, Engineering, Technology, or a related discipline preferred. Relevant professional experience and hands-on platform expertise may be considered in place of specific educational qualifications.

Start Date: Immediate / As soon as possible