Senior Product Marketing Manager

Job Title: Senior Product Marketing Manager B2B SaaS

Company: Anubavam Technologies
Product: Creatrix Campus
Department: Product Marketing & Growth
Experience: 10+ years preferred, including at least 5 years in B2B SaaS product marketing, product positioning, or go-to-market strategy
Location: Chennai, India
Employment Type: Full-time
Markets: Southeast Asia, Middle East, and other international markets

About Creatrix Campus

Creatrix Campus is an AI-powered enterprise SaaS platform that helps higher education institutions manage academic and administrative operations from enrollment through graduation.

Built around the concept of an Academic Operating System, the platform connects institutional processes, supports compliance and accreditation, and enables greater visibility, governance, and informed decision-making.

As we expand across Malaysia, Southeast Asia, the Middle East, and other international markets, we are strengthening our product positioning, competitive differentiation, and go-to-market execution.

Role Overview

We are hiring a Senior Product Marketing Manager to translate Creatrix Campuss product capabilities into a clear, differentiated market proposition that resonates with university leadership and enterprise technology buyers.

You will own product positioning, messaging, customer segmentation, competitive intelligence, and go-to-market strategies. Working closely with Product, Sales, Marketing, Customer Success, and Executive Leadership, you will help teams understand which institutions to target, what those buyers value, and how to communicate our competitive strengths.

Success will be measured through stronger positioning, sales readiness, effective market launches, and measurable contributions to qualified pipeline and commercial growth.

Key Responsibilities

• Product positioning and messaging: Develop clear positioning, value propositions, and product narratives that connect technical capabilities to institutional challenges and measurable business outcomes.
• Competitive intelligence: Analyse competing platforms and alternative solutions. Create positioning matrices, competitive battlecards, and actionable recommendations for Sales, Product, and Marketing.
• Customer segmentation: Define Ideal Customer Profiles (ICPs) and prioritise institutions by type, size, geography, technology maturity, business needs, and buying readiness.
• Buyer understanding: Map decision-makers, influencers, purchasing triggers, evaluation criteria, and buying journeys within target institutions.
• Go-to-market strategy: Develop and execute product-specific and regional plans covering target audiences, messaging, channel priorities, launch readiness, sales enablement, and performance measurement.
• Sales enablement: Create sales presentations, persona-specific messaging, objection-handling guides, and value-selling materials that strengthen enterprise sales conversations.
• Customer research and validation: Conduct customer interviews and win-loss analysis to understand buyer perceptions, validate messaging, and identify positioning gaps.
• Customer proof points: Work with Customer Success to turn implementation outcomes into credible case studies, customer references, and evidence of product value.
• Pricing and packaging: Contribute market and customer insights to product packaging, pricing discussions, and commercial value articulation.
• Cross-functional collaboration: Guide campaign messaging and content priorities, inform product roadmap discussions, and maintain consistency across sales conversations, demonstrations, proposals, and marketing communications.
• Performance improvement: Track product marketing outcomes and refine strategies using customer feedback, sales insights, and commercial results.

Required Skills and Experience

• 10+ years of professional experience preferred, including at least 5 years in B2B SaaS product marketing, product positioning, or go-to-market strategy.
• Demonstrated experience positioning and supporting the growth of enterprise SaaS products in competitive markets.
• Strong knowledge of positioning frameworks, market segmentation, competitive differentiation, and customer value propositions.
• Proven ability to translate complex product capabilities into clear, commercially relevant messaging.
• Experience developing and executing go-to-market strategies across products, customer segments, or geographies.
• Strong understanding of enterprise buying journeys, longer sales cycles, and multi-stakeholder decision-making.
• Hands-on experience developing sales enablement materials and supporting competitive sales opportunities.
• Ability to turn customer research, market intelligence, and win-loss insights into practical recommendations.
• Strong written communication, presentation, analytical, and stakeholder management skills.
• Ability to work independently, influence cross-functional teams, and carry strategic recommendations through to execution.

Preferred Skills

• Experience in higher education technology, EdTech SaaS, university management systems, enterprise ERP, or related platforms.
• Experience marketing SaaS products across Southeast Asia, the Middle East, or other international markets.
• Exposure to category creation, market repositioning, or building an emerging SaaS brand against established competitors.
• Experience contributing to pricing, packaging, value-based selling, or commercial strategy.
• Familiarity with enterprise SaaS metrics and measuring product marketing’s contribution to pipeline and revenue.
• Experience working directly with founders, executive leadership, and product leaders in a growing technology company.

What Success Looks Like

• First 30 days: Assess existing positioning, messaging, customer segments, and competitors; engage internal stakeholders and selected customers; present prioritised recommendations.
• Days 31–60: Refine ICPs and value propositions, develop competitive messaging, and validate recommendations through customer and sales feedback.
• Days 61–90: Deliver a product marketing roadmap, introduce updated sales enablement materials, support priority go-to-market initiatives, and establish measurable KPIs.

Ongoing success will include consistent product messaging, adoption of enablement materials by Sales, clearer account targeting, stronger customer proof points, and contribution to qualified pipeline and commercial growth.

Why Join Anubavam?

• Shape the market positioning of an AI-powered SaaS platform serving higher education.
• Influence product and commercial decisions through direct collaboration with leadership.
• Work on international go-to-market initiatives across Southeast Asia and the Middle East.
• Take ownership of strategic product marketing while remaining closely involved in execution.
• Build differentiated product narratives supported by real institutional needs and customer outcomes.

How to Apply

Send your updated CV to [email removed].

Email Subject: Application – Senior Product Marketing Manager – [Your Name]

Please include:

• Total experience and relevant experience in B2B SaaS product marketing
• SaaS products marketed, customer segments targeted, and markets served
• A brief example of a positioning, go-to-market, or sales enablement initiative you owned, including its outcome
• LinkedIn profile URL and portfolio or non-confidential work samples, if available
• Current location
• Current CTC and expected CTC
• Notice period or earliest available joining date