Senior Product Marketing Manager
TripGain · Bengaluru · onsite · Posted 51d ago
About a minute. You'll make an account on the way through.
About this role
- Product Positioning & Strategy:
- Own product positioning and drive go-to-market (GTM) strategies for new launches and market expansion.
- Collaborate with cross-functional teams (product, sales, and technology) to execute market research and competitive analysis.
- Content Strategy & Execution:
- Lead content-driven campaigns across various channels (blogs, newsletters, industry reports, podcasts) to build product awareness.
- Develop communication strategies for Travel & Expense Management platforms and ensure regular content updates.
- SEO & Performance Marketing:
- Define and implement an SEO strategy to drive organic leads, optimize website performance, and maximize inbound conversions.
- Oversee performance marketing campaigns (paid and owned channels) to drive traffic, conversions, and ensure continuous optimization.
Sales Enablement:
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- Develop content that empowers the sales team to engage prospects, close deals, and drive customer acquisition.
- Create data-backed insights to inform sales strategies and refine content to align with market needs.
- Team Leadership & Collaboration:
- Manage and inspire a cross-functional team of designers, content creators, SEO experts, and product specialists.
- Work closely with internal teams to create content calendars, manage ongoing campaigns, and track key performance metrics (ROAS, CTR, CR%).
- Customer & Stakeholder Engagement:
- Gather customer insights through demos, cross-functional collaboration, and industry trends to refine marketing strategies.
- Engage with C-level clients regularly to drive business toward impactful change, ensuring that the company s vision aligns with client needs.
- Market & Industry Insights:
- Stay up-to-date with industry trends and competitor performance to adjust marketing tactics.
- Track key metrics across various marketing channels (Social, Search, SEO, Affiliates) and deliver regular reports to stakeholders.
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- 4-8 years of experience in product marketing, content strategy, and GTM execution, ideally in SaaS or tech-driven industries. Previous experience in Travel & Expense Management (SaaS) is a plus.
- Leadership & Collaboration:
- Proven experience leading cross-functional teams, managing creative projects, and fostering collaboration across departments (product, sales, design, etc.).
- Skills:
- Strong analytical skills, with the ability to track and report on campaign performance (ROAS, CTR, CR%).
- Hands-on experience in SEO, performance marketing, and inbound marketing strategies.
- Excellent communication skills, with a creative and results-driven mindset.
- Ability to develop and execute data-backed marketing strategies.
- Tech-Savvy:
- Experience working with SaaS platforms, performance marketing tools, and CRM systems.
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- Lead innovative marketing initiatives in a fast-growing, tech-driven company.
- Collaborate with a passionate, international team that values creativity, growth, and the development of bold ideas.
- Be part of a company shaping the future of business travel and expense management.
- Opportunity to work closely with C-level clients and influence business decisions at a strategic level.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
About TripGain
TripGain
Travel & Tourism
Bangalore / Bengaluru, Karnataka
India
₹7.2L PA avg
Avg at TripGain
About
Overview
300+ clients globally are actively using our suite of travel technology solutions for seamless sourcing, selling, and management of travel content.
1. API Gateway is an AI-laden single API to integrate 160+ global and local suppliers into your online booking tool in a snap. We have enabled travel companies worldwide to sell travel at scale while cutting supplier API integration costs and time by up to 90%. You can integrate and go live within 7 days.
2. Our Online Booking Tool is a holistic technology solution for you to sell travel products at scale, i.e., flights, hotels, buses, trains, and cabs.
You get OBT frontend (pre-built template), backend, and overall infrastructure setup in the cloud, on-premise, and hybrid. We help you integrate any suppliers API to your platform.
Our Mid-Office Solution is a Swiss Army Knife for your operations team.
Its laden with features like agent management, supplier management, rule-based markups, 30+ actionable reports, and everything you need to streamline your travel agency.
3. Unified T&E Solution We empower travel agencies globally to offer their corporate clients an intelligent self-booking tool (SBT) with a built-in expense management module to streamline travel & expense end-to-end.
Using our SBT, travel agencies can configure custom corporate policies for each of their clients with grades, manage content fares with customisable rule-based dynamic markups, design frictionless approval workflows with up to 7 levels, and keep a pulse of the business with real-time actionable reports and insights. Besides, SBT's policy-compliant AI-led itinerary bookings, expense management, and other cost-saving and efficiency-enhancing product features help you delight and retain corporates. 400,000+ employees across 350+ companies globally rely on TripGain for their T&E needs.
Website
https://www.iweensoft.com
Employee ratings
6 reviews
Culture
3.0
Career growth
3.3
Work-life
3.3
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