Senior Product Marketing Manager

Role & responsibilities

• Develop and execute product marketing strategy aligned with product, revenue, and business objectives.
• Own Go-to-Market (GTM) strategy and execution for new products, features, markets, and major product releases.
• Define clear product positioning, messaging, value propositions, and differentiation for target customer segments.
• Conduct market research, customer interviews, competitive analysis, and industry research to identify market opportunities.
• Develop and maintain Ideal Customer Profiles (ICP), buyer personas, customer segments, and buyer journeys.
• Translate complex product capabilities into compelling customer-focused messaging and marketing narratives.
• Partner closely with Product Management, Sales, Customer Success, Engineering, Brand, Content, and Demand Generation teams.
• Create sales-enablement assets including battlecards, pitch decks, product sheets, case studies, FAQs, competitive guides, and demos.
• Lead product launches from planning and positioning through campaign execution, sales readiness, launch measurement, and post-launch optimization.
• Develop product content including website messaging, blogs, whitepapers, customer stories, videos, webinars, presentations, and thought-leadership materials.
• Support pricing, packaging, monetization, and product adoption initiatives through market and customer insights.
• Develop competitive intelligence programs and provide actionable insights to product, sales, and executive teams.
• Track and optimize product-marketing KPIs including pipeline contribution, adoption, engagement, conversion, win rate, revenue, retention, and campaign performance.
• Work with demand-generation teams to develop campaigns that drive qualified leads and pipeline for target products.
• Support analyst relations, PR, events, webinars, conferences, and other market-facing initiatives.
• Develop customer advocacy programs including testimonials, case studies, reviews, and reference programs.
• Identify customer objections and market barriers and develop strategies to improve adoption and conversion.
• Evaluate emerging technologies such as AI, Generative AI, cloud, SaaS, and automation and translate their business value into effective positioning.
• Manage product-marketing budgets, agencies, vendors, and external partners where required.
• Present product marketing strategy, market insights, launch plans, and performance metrics to senior leadership.
• Mentor junior product marketers and contribute to building scalable product-marketing processes and best practices.

Preferred candidate profile

• 6 to 11 years of experience in Product Marketing, B2B/B2C Marketing, Product Management, Growth Marketing, or related roles.
• Proven experience owning product marketing strategy and end-to-end GTM programs.
• Strong expertise in product positioning, messaging, value proposition development, market segmentation, and competitive differentiation.
• Demonstrated experience launching products, platforms, SaaS solutions, or major product features.
• Strong understanding of customer research, ICP development, buyer personas, customer journeys, and market research.
• Experience working closely with Product, Sales, Customer Success, Demand Generation, Content, Design, and Engineering teams.
• Proven ability to translate complex technology or product capabilities into simple, compelling customer and business value propositions.
• Strong sales-enablement experience, including creation of battlecards, pitch decks, case studies, competitive guides, demos, and product collateral.
• Strong analytical capabilities with experience tracking pipeline, conversion, adoption, engagement, win rate, revenue, and other marketing/product KPIs.
• Experience with B2B SaaS, enterprise technology, fintech, cloud, cybersecurity, AI/ML, developer tools, or digital products is highly desirable.
• Strong understanding of demand generation, content marketing, digital marketing, marketing automation, and campaign management.
• Experience with tools such as Salesforce, HubSpot, Marketo, Google Analytics, Power BI/Tableau, product analytics platforms, and CRM/marketing automation systems is advantageous.
• Strong storytelling, presentation, copywriting, communication, and executive-influence skills.
• Ability to work effectively in cross-functional and matrix organizations and influence stakeholders without direct authority.
• Strong strategic thinking, commercial awareness, customer orientation, and problem-solving skills.
• Experience managing agencies, vendors, budgets, and external marketing partners is advantageous.
• Leadership experience mentoring or managing product marketing professionals is preferred for senior roles.
• Bachelor's degree in Marketing, Business, Communications, Economics, Engineering, Computer Science, or a related field; MBA/PGDM is advantageous.
• Product Marketing, Product Management, Digital Marketing, Analytics, or relevant industry certifications are an added advantage.