Senior Product Manager

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

Times Prime is India's first digital lifestyle membership for premium content and exclusive member-benefits (https://www.timesprime.com/).

Members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and a lot more.

100+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors.

Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra and many more

About the Role

As a Product Manager, you will play a key role in shaping the experience for Times Prime consumers. You will own the strategy, development, and execution of features that help consumers redeem the offers and ensuring their long-term engagement. You will work to optimize the end-to-end consumer B2C experience.

A Senior Product Manager will see the big picture and the small detail at the same time. He or she will own their area's roadmap while understanding the broad needs of the business, spot trends and technical developments.

At the same time, he or she will understand every detail of the product from research, design to functionality to usability. They will need to understand various B2C app metrics and concepts very well – conversion, repeat rates, ROI, performance metrics etc.

Work Responsibilities

Key Areas

Own consumer experience, Funnels, north star metric and feature Roadmap. Ensuring an intuitive, engaging, and frictionless customer experience on Android, iOS and Mobile Sites.

Strong understanding of UI/UX and brand language, with experience working with visual designers and using data and usability interviews to reduce design exploration.

Build proven engagement loops using gamification, personalization and rewards to create repeat usage and improve retention.

Use data-driven insights to identify bottlenecks, optimize conversion rates, and reduce drop-offs across key stages of the funnel.

Work closely with marketing and analytics teams to integrate growth strategies such as user retention frameworks.

Comfortable with user research: Customer calling, running surveys, organising Usability Testing Interviews.

Leadership & Stakeholder Management:

Collaborate with senior executives and cross-functional leaders to align product strategies with business goals including Alliance, Growth, Renewal, Strategy, Design and Analytics.

Lead and mentor a team of junior product managers, instilling a culture of ownership, innovation, and excellence.

Skills, Experience & Expertise

Proven expertise in managing discovery, engagement and growth-focused products.

Strong understanding of data analytics

Ability to drive alignment across teams and lead through influence in a fast-paced environment.

A strong advocate for customer-centric design and data-driven decision-making.

Eligibility

4+ years of overall experience in product management

3+ years of product management experience in the B2C role, preferably in consumer tech Worked in fast paced consumer tech

MBA/BTech from a premier institute